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How to use digital footprints and micro-trends to drive decisions

 

Making smart decisions today is about more than collecting data—it’s about understanding it. Leaders must look beyond traditional metrics and pay attention to signals like consumer sentiment, digital activity, and emerging micro-trends.

Making smart decisions today is about more than collecting data—it’s about understanding it. Leaders must look beyond traditional metrics and pay attention to signals like consumer sentiment, digital activity, and emerging micro-trends.

This idea formed the core of a session that encouraged the GCGM June’25 cohort to rethink how information can drive action.

In the session ‘Structured Intelligence: Weaving Alternate Data into Decision Making’, Akhilesh Tilotia, Co-Founder of Thurro, author, and strategy & policy expert, demonstrated how alternate data, ranging from consumer sentiment to digital footprints and sectoral micro-trends can influence corporate strategy and public policy.

Akhilesh Tilotia, Co-Founder of Thurro, during a session with GCGM students at SP Jain Global
Akhilesh Tilotia, Co-Founder of Thurro, during a session with GCGM students at SP Jain Global 2

 

The discussion highlighted how structured intelligence connects business strategy with broader societal trends, enabling leaders to respond effectively in complex, rapidly evolving environments.

Key takeaways from the session:

Students actively participated in discussions on:

    • Framing the right questions
    • Organising information effectively
    • Interpreting data with perspective

During the interactive Q&A, students explored practical applications for their careers and challenged traditional assumptions. The session inspired them to sharpen their analytical lens and turn structured intelligence into actionable strategies that combine insight, context, and perspective.

 

RELATED EVENTS

Behind the tickers: Exploring India’s booming capital market at NSE
Adventures and observations: Students explore Imagica World
Beyond spreadsheets: Cohort bonding at Della Adventures
Beyond the textbook: Students experience operations at Mahindra & Mahindra
Oxford-style classroom debate highlights
Bringing students together beyond academics: Inter-program campus cricket tournament
Experiential learning: Cohort group activity at SMAASH Mumbai