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MS in Marketing Analytics MS-Marketing-Analytics-Program-mobile-banner

MASTER OF SCIENCE IN
MARKETING ANALYTICS

YOUR PATHWAY TO BUILDING
AN EXCITING CAREER IN THE USA

Stamp Approved

Start Date

January 10, 2022

 

Duration

1-year full-time Master’s program

Study Format

On-Campus in Chicago and Online

Degree Type

STEM-approved MS degree from Stuart School of Business, IIT, Chicago

your journey to leading a new era of marketings starts here

YOUR JOURNEY TO LEADING A NEW ERA OF MARKETING STARTS HERE.

The demand for market research analysts is estimated to grow 22% between 2020-2030, much faster than the average for all occupations, according to the U.S. Bureau of Labor Statistics. Be equipped to build a rewarding career in the dynamic field of market research analytics with our 1-year full-time Master of Science (MS) in Marketing Analytics postgraduate degree program.

This STEM-approved program is offered by SP Jain School of Global Management, Australia, in collaboration with Stuart School of Business at Illinois Institute of Technology (IIT), Chicago, USA.

Note: This program is not an award accredited under the Australian Qualifications Framework. It is also not recognised by AICTE or any other regulatory body in India.

THE SP JAIN-IIT CHICAGO ADVANTAGE

SP Jain School of Global Management is an Australian business school with campuses in the world-class cities of Dubai, Mumbai, Singapore and Sydney. The School is renowned for offering multi-city undergraduate and postgraduate programs and revolutionising the virtual learning space with its cutting-edge Engaged Learning Online (ELO) technology.

TOP 15 IN THE WORLD

Forbes
The Best International MBAs: 1-Year Programs (2019-21)

#4 IN THE WORLD

Times Higher Education–Wall Street Journal
1-year MBAs (2018-19)

TOP 100 IN THE WORLD

The Economist
Full-Time MBAs (2015)

TOP 100 IN THE WORLD

Financial Times
Global MBA Rankings (2011 & 2012)

Illinois Institute of Technology | Stuart School of Business

Illinois Institute of Technology (IIT), Chicago, USA, is a technology-focused research university with 130+ years of rich heritage. The Institute offers undergraduate and graduate degrees in engineering, science, architecture, business, design, human sciences, applied technology, and law. Stuart School of Business, part of IIT Chicago, is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International.

AACSB ACCREDITED

Only 5% of business schools in the world are

#1 IN CHICAGO

Occupational Earnings Power
The Brookings Institution

#3 IN USA

for upward mobility
Opportunity Insights

Top 25

STEM Colleges 2018
Forbes

HOW WILL YOU BENEFIT?

  • 1. Study at two of the world’s leading business schools
  • 2. Get trained by world-class faculty from SP Jain and IIT Chicago
  • 3. Study in Chicago and explore internships and networking opportunities
  • 4. Graduate with a STEM-approved MS degree in Marketing Analytics from IIT, Chicago
  • 5. Upon graduation, you will be eligible to apply for a 3-year Optional Practice Training (OPT) rights in the USA
  • 6. Earn a certificate from SP Jain School of Global Management
  • 7. Get alumni status from SP Jain and IIT Chicago and join our global alumni network
  • 8. Get 1-year membership to Chicago Innovation, a thriving community of over 25,000 professionals
  • 9. Gain access to skill development and mentoring programs during your stay in Chicago
  • 10. Get IBM Digital Badges in topics like Artificial Intelligence (AI) and Internet of Things (IoT)
  • 11. Get personalised Career Support from the Placement Cell at IIT Chicago
How will you benefit?

This program is STEM (Science, Technology, Engineering, and Mathematics) approved, which means you will be trained in areas of technology that are in tremendous demand among employers across various industries in the USA. The program, upon application to the relevant authorities, may result in a 3-year Optional Practice Training (OPT) rights in the USA.



WHAT WILL YOU LEARN?

The MS in Marketing Analytics program by SP Jain and IIT Chicago will help you acquire specialised skills in marketing, analytics, business and technology. You will learn the latest tools and techniques to:

  • Gather and analyse consumer data
  • Identify patterns and predict trends
  • Generate actionable insights
  • Make data-informed decisions
  • Develop effective marketing strategies
  • Drive business growth

On completing the program, you will be well-prepared to apply your knowledge and skills to advance your career in a data-driven business environment.

Career Opportunities

CAREER OPPORTUNITIES

Did-you-Know-ucds

STEM occupations are estimated to grow 10.5% between 2020-2030, compared to a 7.5% growth in non-STEM occupations, with a median annual wage of USD 89,780 among these STEM jobs, according to the U.S. Bureau of Labor Statistics. This presents a high-potential employment opportunity for graduates of the STEM-approved MS in Marketing Analytics program.

Upon graduation, you will be well-positioned to explore roles such as market research analyst, social media marketing specialist, digital marketing specialist, and pricing analyst.

TAKE THE FIRST STEP TOWARDS BUILDING YOUR CAREER IN MARKETING ANALYTICS.


PROGRAM STRUCTURE


To fulfil the requirements of the MS in Marketing Analytics program, you must complete a total of 33 credits, out of which 9 credits will be transferred from SP Jain to IIT Chicago.

HERE’S A QUICK SNAPSHOT OF THE PROGRAM STRUCTURE:

SP JAIN (ONLINE) 3 Basic Core Courses
(Taught virtually by faculty from SP Jain)
9 credits
IIT CHICAGO (ON-CAMPUS) 8 Advanced Core Courses and Electives
(Face-to-face classes at IIT Chicago; taught by faculty from Stuart School of Business)
24 credits
TOTAL 11 Courses 33 credits (11 courses x 3 credits each)


On graduation, you will receive a globally recognised master’s degree from Stuart School of Business, IIT Chicago, and a certificate from SP Jain School of Global Management.

PROGRAM CURRICULUM

Our industry-focused curriculum makes your learning practical, relevant and contemporary. With courses such as Business Statistics, Digital Marketing and Social Media Marketing Analytics, the program helps you build a strong foundation in Marketing Analytics.

SP JAIN OFFERS 3 COURSES ONLINE

  • BUS 550 Business Statistics
  • MAX 502 Analytics for Decision Making
  • MAX 504 Marketing Strategy

IIT CHICAGO OFFERS 8 COURSES ON-CAMPUS

  • MAX 501 Digital Marketing
  • MAX 503 Marketing Research or MAX 507 Visual Analytics
  • MAX 506 Database Design + SQL
  • MAX 523 Social Media Marketing Analytics
  • MAX 521 Qualitative Research/Design Thinking
  • MAX 522 Predictive Analytics
  • MAX 526 Quantitative Marketing Models
  • MAX 595 Supply Chain Analytics

CAPSTONE PROJECT*

*Subject to the enrolment of at least 10 students

WHO CAN APPLY?


All undergraduate, postgraduate, and doctoral students who meet IIT Chicago’s entry requirements can apply for MS in Marketing Analytics.

WHAT IS THE PROGRAM FEE?

USD 40,000

Note: The program fee does not include the visa application processing fee, airfare for travelling to the USA and health insurance coverage during your 1-year stay in the USA.