MASTER OF SCIENCE IN
MARKETING ANALYTICS
YOUR PATHWAY TO BUILDING
AN EXCITING CAREER IN THE USA
Admissions open for the August 2023 Intake
Quick Facts
Here's what you need to get started
upcoming intake
August 2023
Duration
1-year full-time Master’s program
Study Format
On-Campus in Chicago and Online
Degree Type
STEM-approved MS degree from Stuart School of Business, IIT, Chicago
Academic Eligibility
Grade 12
Fees
The course is Commonwealth supported and free for eligible domestic students in 2021
Credit Points
12
Accreditation
The Undergraduate Certificate of Data Science is accredited by TEQSA, Australia
YOUR JOURNEY TO LEADING A NEW ERA OF MARKETING STARTS HERE.
The demand for market research analysts is estimated to grow 22% between 2020-2030, much faster than the average for all occupations, according to the U.S. Bureau of Labor Statistics. Be equipped to build a rewarding career in the dynamic field of market research analytics with our 1-year full-time Master of Science (MS) in Marketing Analytics postgraduate degree program.
This STEM-approved program is offered by SP Jain School of Global Management, Australia, in collaboration with Stuart School of Business at Illinois Institute of Technology (IIT), Chicago, USA.
Note: This program is not an award accredited under the Australian Qualifications Framework. It is also not recognised by AICTE or any other regulatory body in India.
TOP 15 IN THE WORLD
FORBES1
The Best International MBAs: 1-Year Programs (2019-21)
#4 IN THE WORLD
TIMES HIGHER EDUCATION–WALL STREET JOURNAL2
1-year MBAs (2018-19)
TOP 100 IN THE WORLD
THE ECONOMIST3
Full-Time MBAs (2015)
TOP 100 IN THE WORLD
FINANCIAL TIMES4
Global MBA Rankings (2011 & 2012)
This course is subsidised by the Australian Government for students who are eligible for the limited number of Commonwealth Supported Places (CSPs) available in 2021. Find out more.
Note: This course is currently only available in Australia for domestic students. International students cannot enrol for this certificate. The course will proceed based on a minimum level of enrolment.
THE SP JAIN-IIT CHICAGO ADVANTAGE
SP Jain School of Global Management is an Australian business school with campuses in the world-class cities of Dubai, Mumbai, Singapore and Sydney. The School is renowned for offering multi-city undergraduate and postgraduate programs and revolutionising the virtual learning space with its cutting-edge Engaged Learning Online (ELO) technology.
TOP 15 IN THE WORLD
Forbes
The Best International MBAs: 1-Year Programs (2019-21)
#4 IN THE WORLD
Times Higher Education–Wall Street Journal
1-year MBAs (2018-19)
TOP 100 IN THE WORLD
The Economist
Full-Time MBAs (2015)
Illinois Institute of Technology (IIT), Chicago, USA, is a technology-focused research university with 130+ years of rich heritage. The Institute offers undergraduate and graduate degrees in engineering, science, architecture, business, design, human sciences, applied technology, and law. Stuart School of Business, part of IIT Chicago, is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International.
AACSB ACCREDITED
Only 5% of business schools in the world are
#1 IN CHICAGO
Occupational Earnings Power
The Brookings Institution
#3 IN USA
for upward mobility
Opportunity Insights
Top 25
STEM Colleges 2018
Forbes
Source: https://www.iit.edu/about
HOW WILL YOU BENEFIT?
- 1. Study at two of the world’s leading business schools
- 2. Get trained by world-class faculty from SP Jain and IIT Chicago
- 3. Study in Chicago and explore internships and networking opportunities
- 4. Graduate with a STEM-approved MS degree in Marketing Analytics from IIT, Chicago
- 5. Upon graduation, you will be eligible to apply for a 3-year Optional Practice Training (OPT) rights in the USA
- 6. Earn a certificate from SP Jain School of Global Management
- 7. Get alumni status from SP Jain and IIT Chicago and join our global alumni network
- 8. Get 1-year membership to Chicago Innovation, a thriving community of over 25,000 professionals
- 9. Gain access to skill development and mentoring programs during your stay in Chicago
- 10. Get IBM Digital Badges in topics like Artificial Intelligence (AI) and Internet of Things (IoT)
- 11. Get personalised Career Support from the Placement Cell at IIT Chicago
This program is STEM (Science, Technology, Engineering, and Mathematics) approved, which means you will be trained in areas of technology that are in tremendous demand among employers across various industries in the USA. The program, upon application to the relevant authorities, may result in a 3-year Optional Practice Training (OPT) rights in the USA.
WHAT WILL YOU LEARN?
The MS in Marketing Analytics program by SP Jain and IIT Chicago will help you acquire specialised skills in marketing, analytics, business and technology. You will learn the latest tools and techniques to:
- Gather and analyse consumer data
- Identify patterns and predict trends
- Generate actionable insights
- Make data-informed decisions
- Develop effective marketing strategies
- Drive business growth
On completing the program, you will be well-prepared to apply your knowledge and skills to advance your career in a data-driven business environment.
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CAREER OPPORTUNITIES
STEM occupations are estimated to grow 10.5% between 2020-2030, compared to a 7.5% growth in non-STEM occupations, with a median annual wage of USD 89,780 among these STEM jobs, according to the U.S. Bureau of Labor Statistics. This presents a high-potential employment opportunity for graduates of the STEM-approved MS in Marketing Analytics program.
Upon graduation, you will be well-positioned to explore roles such as market research analyst, social media marketing specialist, digital marketing specialist, and pricing analyst.
TAKE THE FIRST STEP TOWARDS BUILDING YOUR CAREER IN MARKETING ANALYTICS.
PROGRAM STRUCTURE
To fulfil the requirements of the MS in Marketing Analytics program, you must complete a total of 33 credits, out of which 9 credits will be transferred from SP Jain to IIT Chicago.
HERE’S A QUICK SNAPSHOT OF THE PROGRAM STRUCTURE:
| SP JAIN (ONLINE) | 3 Basic Core Courses (Taught virtually by faculty from SP Jain) |
9 credits |
| IIT CHICAGO (ON-CAMPUS) | 8 Advanced Core Courses and Electives (Face-to-face classes at IIT Chicago; taught by faculty from Stuart School of Business) |
24 credits |
| TOTAL | 11 Courses | 33 credits (11 courses x 3 credits each) |
On graduation, you will receive a globally recognised master’s degree from Stuart School of Business, IIT Chicago, and a certificate from SP Jain School of Global Management.
PROGRAM CURRICULUM
Our industry-focused curriculum makes your learning practical, relevant and contemporary. With courses such as Business Statistics, Digital Marketing and Social Media Marketing Analytics, the program helps you build a strong foundation in Marketing Analytics.
SP JAIN OFFERS 3 COURSES ONLINE
- BUS 550 Business Statistics
- MAX 502 Analytics for Decision Making
- MAX 504 Marketing Strategy
IIT CHICAGO OFFERS 8 COURSES ON-CAMPUS
- MAX 501 Digital Marketing
- MAX 503 Marketing Research or MAX 507 Visual Analytics
- MAX 506 Database Design + SQL
- MAX 523 Social Media Marketing Analytics
- MAX 521 Qualitative Research/Design Thinking
- MAX 522 Predictive Analytics
- MAX 526 Quantitative Marketing Models
- MAX 595 Supply Chain Analytics
CAPSTONE PROJECT*
*Subject to the enrolment of at least 10 students
WHO CAN APPLY?
All undergraduate, postgraduate, and doctoral students who meet IIT Chicago’s entry requirements can apply for MS in Marketing Analytics.
WHAT IS THE PROGRAM FEE?
USD 40,000
Note: The program fee does not include the visa application processing fee, airfare for travelling to the USA and health insurance coverage during your 1-year stay in the USA.
Course Structure
The Undergraduate Certificate of Data Science is designed to provide foundational knowledge, skills and their application at an Undergraduate certificate level in the field of Information Technology.
Curriculum
The course covers the following four units from Year 1 of the Bachelor of Data Science course:
Learn the basis of key mathematical topics to build the analytical, technical and communication skills a Data Scientist should have
- Develop the foundational skill set required to write and code computer programs
- Learn the basics of editing and running programs, testing and debugging strategies
- Understand the key concepts in programming including variable types, control structures and software quality assurance processes
- Use R and Python to support your learning
- Learn database concepts and the general skills for designing and using datasets
- Explore relational database concepts and associated techniques
- Examine SQL (Structured Query Language), a language which is used for communicating with and extracting data from databases
- Gain an understanding of data science and the various activities and tasks a data scientist performs
- Explore the application of data science in business
- Apply the newly acquired skills and knowledge in practical activities and projects
Gain hands-on experience
The Undergraduate Certificate of Data Science involves significant practical training where you will learn to write code that solves common data-related problems.
Projects you will undertake:
- Take a dataset from Kaggle and make multiple machine learning models
- Build a database on an SQL engine for saving and querying data
- Build a statistical project using SAS JMP
Practical skills you will gain:
- Learn to apply popular libraries such as NumPy and Pandas written in Python
- Learn SAS JMP for statistics
Course Learning Outcomes
Foundation Data Science Knowledge
Have a foundational understanding of data science and the techniques for data analysis including programming and responding to queries and tasks
Problem Solving and Decision-Making Skills
Develop inquiry and quantitative skills to solve mathematical problems, data sets, and demonstrate skills to develop computer programs to dissect data
Creativity and Innovation
Arrive at reliable, well-structured and innovative solutions for data interpretation
Communication and Teamwork
Collaborate effectively to design programs for data analysis and prepare and present technical reports on methodology, analysis and solutions
Application of theoretical and technical knowledge and skills
Apply foundational, theoretical and technical knowledge and skills to provide responsible data solutions for a broad set of identified business scenarios
How will you be assessed?
Your assessment will include practical exercises, individual reports/project report, building and interpreting data sets and databases, group project report, presentation for business decision-making, and mid-term and final exams.
Faculty
Our small class sizes ensure you get personalised support from our highly qualified and experienced faculty who bring a wealth of research, teaching and industry experience to the classroom.
Aditya Narvekar
Assistant Professor – Data Science
MS in Computer Science, Drexel University, USA; MBA, NYU Stern School of Business, USA
Area of specialisation: Information Technology
Suchismita Das
Assistant Professor
PhD, Indian Institute of Science Education and Research (IISER), India
Areas of specialisation: Mathematics and Statistics
Sunil Lakdawala
Adjunct Faculty
PhD, Yale University, USA
Areas of specialisation: Data Warehousing and Data Mining
Navnit Belur
Adjunct Faculty
MS in Computer Science, Georgia Institute of Technology, USA
Area of specialisation: Information Technology/E-Business
Careers
Upon completion of the Undergraduate Certificate of Data Science, you will be equipped to:
- Apply the concepts of data science you've learnt in your current job
- Transition to a data science-related role in your current job
- Explore new career opportunities in roles like Junior Data Analyst, Junior SQL Developer, Junior Business Analyst and Data Analyst Intern
- Pursue an advanced degree in data science
Pathway to Further Learning
Upon completion of this certificate, you may be eligible to articulate into the second semester of Bachelor of Data Science (BDS) and will be granted advanced standing for all units successfully completed under this course.
Key Highlights of the Bachelor of Data Science program:
- 3-year full-time undergraduate program accredited by TEQSA, Australia
- Ranked #1 in India by Analytics India Magazine’s Data Science Education Ranking 2020 – Top Undergraduate Programs
- Gain hands-on training with capstone projects and workshops and explore internship opportunities
- Get a chance to earn a certification from the Data Science Council of America (DASCA)
- Be well-positioned for careers in data mining, data modelling, data architecture, and business intelligence development, and for roles such as Data Scientist, Data Architect, Business Analyst, Developer, Consultant, Statistician and more
Our BDS Class of 2021 graduates are building successful careers in:
Australia: Macquarie | Mindfields | Nexon Asia Pacific | Simpply | Suncorp
India: Brillio | eClerx | Here Technologies | Kearney | Wolters Kluwer
Curriculum Highlights
30 UNITS
5 specialisations
Global Strategy Immersion Project
Applied Strategic Project
Problems at Work (Mini Projects)
For more information on program content, learning outcomes, class schedule and assessment methods, please refer to our student handbook.
Join a dynamic class of high-calibre professionals
HERE'S A PROFILE OF OUR CLASS OF 2020
AVERAGE AGE
35 Years
WORK EXPERIENCE
12 Years (Average)
WHERE OUR STUDENTS ARE FROM
Australia, Brunei, Guatemala, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, USA
WHERE OUR STUDENTS WORK
- American Express
- AXA
- Barclays Technology Centre of India
- Citibank
- Citrix
- Dell Technologies
- Deloitte
- Deutsche Bank
- Dr Reddy's Laboratories
- Flywire
- HDFC
- IBM Cognos
- Johnson Controls
- JPMorgan Chase
- Maersk
- Marriott Hotel
- Maruti Suzuki India
- Patni Computers
- Standard Chartered Bank
- Tata Consultancy Services
- Tech Mahindra
- Thales Group
- Upwork
...and more.
Our BDS students
share their
experience
My time at SP Jain helped me realise the importance of project-based learning. Once I shifted gears to focus on project ideas and seminars that simulate real-world settings, it completely changed the pace at which I learn and implement concepts to solve different problems.
RITHWIK CHHUGANI
Bachelor of Data Science (Intake of 2018)
Data Analyst at a top-3 investment banking firm in Australia
At SP Jain, we learnt logical coding, MongoDB and data exploration that proved to be the most useful. The absolute important thing is self-improvement – to study new things and figure out how to solve problems. The BDS program helped us understand how to handle datasets and problem-solving.
DAM JA BA NAY
Bachelor of Data Science (Intake of 2018)
Graduate Business Systems Engineer,
Nexon Asia Pacific Pty Ltd (Australia)
Throughout my internship, the one aspect that constantly stood out for me was the level at which we were able to apply the knowledge we gained in our SP Jain classrooms to the project. Our curriculum focused a lot on machine learning and data visualisation methods, and these are concepts that we could apply to my research first-hand, helping us gain favourable results.
DHRUVI NISHAR
Bachelor of Data Science (Intake of 2019)
Research Intern, University of Massachusetts Boston (USA)
Admission Requirements
Note: This course has commenced. SP Jain is no longer accepting applications.
Academic Eligibility Requirements
All applicants are expected to have completed a minimum of 12 years of schooling demonstrated by one or more of the following:
- Completion of an Australian Senior Secondary Certificate of Education authorised by a relevant state-based issuing agency with an Australian Tertiary Admission Rank (ATAR) or its interstate equivalent of 70; or
- Completion of an accredited vocational education and training (VET) qualification at Diploma or Advanced Diploma level completed at an ASQA registered training organisation (RTO); or
- All India Senior School Certificate (issued by CBSE) or the India School Certificate (ISC) with a score of 60% or the Higher Secondary Certificate (HSC) Year 12 exam from the Indian State Board with a score of 70% or more; or
- International Baccalaureate Diploma (IB) score of 24 or more; or
- Completion of an international qualification where the content, level and intended outcomes are deemed to be equivalent to any of the above through official qualification recognition register or mapping of equivalence by the School.
In lieu of the above, completion of a minimum of 11 years of schooling for the nine Commonwealth of International States (CIS) countries subject to a minimum CGPA score of 4.00 out of 5.00 issued by the National Board in these countries.
English Language Eligibility Requirements
All applicants must have completed their education as detailed above in English and must provide certified evidence to the School.
Applicants who have not completed their most recent education qualifications in English are required to take any of the following recognised formal English language tests and obtain currently valid minimum scores as below:
- IELTS score of 6; or
- TOEFL iBT score of 60; or
- PTE score of 50
Submit your application online
Note: It is not necessary to have the Year 12 results in hand at the time of application. In case the Year 12 results are not in hand, shortlisted students will be offered conditional admission to the program.
Entrance Test Score Requirements
All applicants that meet the eligibility requirements must take one of the following tests and obtain the minimum test score as specified below to be evaluated for admission:
| Entrance Test | Minimum score required |
| Scholastic Aptitude Test (SAT) (SAT College Code - 7579) | 1000 with a minimum of 600 in the Math section |
| American College Testing (ACT) (ACT College Code - 1473) | 23 |
| SP Jain Entrance Test (SPJET) | 50% with a minimum of 75% in the Numeracy section |
| Joint Entrance Exam (Main) [JEE (Main)] | 70% |
In addition, select applicants may be required to take a math test developed and administered by SP Jain to assess their numerical skills. For applicants with Indian certifications, this requirement will be waived if the applicant has scored 75% or more in recognised Indian State Board exams or Central Board exams (e.g. ICSE /CBSE)
We shortlist potential applicants based on:
- Past academic performance and other achievements
- English language proficiency to ensure successful participation
- Outcomes and scores of aptitude tests
We also consider other factors including:
- Applications for credit and recognition of prior learning
- Equity and Diversity considerations
We will notify you in writing whether your application has been shortlisted or not.
As part of the final stage of applicant evaluation, all shortlisted applicants will be required to write two essays and undertake a personal interview with a member of the School's selection committee at the School's campus or via Skype/Zoom. The essays and interview are designed to assess your communication skills, aptitude and knowledge.
Approximately a week after the evaluation interview, you will be notified about your result in writing by the Admission’s Office.
Fees
The Undergraduate Certificate of Data Science is Commonwealth supported and free for eligible domestic students in 2021.
The course is subsidised by the Australian Government for students who are eligible for the limited number of Commonwealth Supported Places (CSPs) available.
What is a CSP?
A Commonwealth Supported Place (CSP) is a place in a course where the Australian Government provides funding to SP Jain School of Global Management. This is a subsidy, not a loan, and you don't have to pay it back.
Who is eligible to get a CSP?
To get a CSP, you must be one of the following:
- an Australian citizen, who will be resident in Australia for at least one unit of study contributing to their course of study
- a New Zealand citizen, who will be resident in Australia for the duration of their unit(s) of study
- a permanent visa holder, who will be resident in Australia for the duration of their unit(s) of study
READY TO TAKE THE NEXT STEP?
SUBMIT YOUR APPLICATION
If you want to join the MS in Marketing Analytics program, please submit your application today.
Last date to apply: November 15, 2021
MAKE AN ENQUIRY
If you need more information about the program or if you have any questions, please get in touch.
CONTACT US
Akshay Dedhia
Student Mentor - PG Programs
Email: Akshay.dedhia@spjain.org
Call: +91 9833 580 687
SUBMIT YOUR APPLICATION
If you want to join the MS in Marketing Analytics program, please submit your application today.
