Our Bachelor of Business Administration (BBA) program crafts graduates with well-developed business insights, critical thinking, and decision-making skills. The program is made up of general business, specialist business, and liberal arts subjects. In addition to academic learning, the program emphasises the development of real-world business skills – giving students the confidence, knowledge, and expertise to excel in a global setting.
Why SP Jain's BBA?
The specialisation in Marketing aims to prepare students for careers in marketing, providing them with hands-on experience in employing the most recent principles and practices in contemporary marketing. Students opting for this major learn about topics like global marketing, e-commerce, services marketing, brand management and buyer behaviour, all critical for effectively and efficiently marketing products and services.
The specialisation in Finance is designed to give a detailed understanding of the financial problems confronting a manager in a corporate setting, and provides you with the skills to develop financial solutions for governments, corporations and high net-worth individuals. The major covers highly innovative and up-to-the-minute topics like financial statement analysis, financial markets and institutions, international finance, investment analysis, trading and portfolio management, and financial and risk modelling.
The specialisation in Entrepreneurship aims to foster a strong entrepreneurial mindset among students. Students who opt for this major will graduate with the skills and knowledge needed to create a business and to turn their creative ideas into new companies. The major covers topics such as foundations of entrepreneurship, commercialisation strategy, fund raising, entrepreneurial finance, deal structuring and social entrepreneurship.
Program Structure & Curriculum
SP Jain’s BBA allows you to major in Marketing, Finance or Entrepreneurship. Choosing the right area of concentration is very important as it helps you to fine-tune your learning, and target your skills and knowledge to specific careers in business. In addition to, and subject to obtaining prior permission from the academic leadership, you may opt to complete one, or more, minor(s) or a double major.
A unique feature of the program is requirement to undertake either an Action Learning or Entrepreneurship Project along with regular subjects. Student teams work with local companies to submit consultant level reports and analysis. This project is very important as it offers you the opportunity to add significant value to a company, gain first-hand exposure to businesses, and build important industry contacts.
In the initial term of the program, students build on their experience and gain a solid foundation in business through core courses in general topics of management like Economics, Finance, Statistics and Marketing. These courses are common and are required for all students, irrespective of their areas of specialisation.
Recognising that business graduates must be able to pursue a variety of careers, the new BBA includes three cutting-edge majors in:
These majors expose you to a wide range of subjects that hone your critical and analytical skills, and prepare you to embark on careers as global business leaders. In addition to, and subject to obtaining prior permission from the academic leadership, you may opt to complete one, or more, minor(s) or a double major.
Choosing the right area of focus can influence one’s career growth. Our wide range of electives have been designed keeping in mind the requirements of each focus area. Rich in content and quality, these cutting-edge electives are ideal for executives desirous of gaining an edge in today's competitive economy.
Employability & Global Careers
- A majority of students from the graduating classes of 2014 and 2015 secured full-time placements within 3 months of graduating from the program
- Australia emerged as the 'choice location' for BBA graduates – over 39 percent of the class have kick-started their dream career in Australia
- Other placement locations include Singapore (12% of graduates), Dubai (9%), India (26%), Vietnam, Brazil, Germany, Japan, Argentina and the United States
- Top recruiters this season include companies like JP Morgan, Heinz, Ogilvy, Citibank, KPMG, Aon Insurance, Bloomberg, McKinsey Solution, BHP Billiton and Samsung