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Events At S P Jain

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Save the Egg – Team Exercise for Digital Marketing Batch-03 Students

The students of DMM Batch 03 were given a challenging team building task called ‘Save the Egg’ on 27 July, 2017. The challenge was to create a device that can keep a raw egg intact when dropped from the 1st floor, using minimum resources. The teams who participated were named NASA, SAKS, Blue Bastet, and Four Knights.

The students were divided into four 4-member teams, and were provided with basic amenities including eggs, rubber bands, straws, paper plates, cello tape, tissue roll, toothpicks, and balloons to create this device. The team who would use the minimum number of available resources and manage to keep the eggs intact past falling, would be the winning team.

The teams worked in separate enclosed areas without the help of electronic gadgets. The task helped the students work cordially in a group, indulge in rigorous brainstorming, discuss ideas, put together their creative thoughts, come to a consensus, manage resources, make plans, implement them, and deliver on time.

All four teams came up with unique and interesting ideas to help drop the eggs. After the execution of the challenge, the teams got together and discussed the strategies and the challenges they faced for implementing their strategy.

Topics: Digital Marketing

Digital Marketing Orientation Day 2016

The launch of the first cohort for the Professional PGP in Digital Marketing & Metrics commenced with 41 student participants and 15 industry patrons gracing the occasion on 19th Sep 2016.

The event started with the lighting of the lamp and a welcome address by Dr Raja Roy Choudhury, Director (DMM & RM) & Director DBA, who welcomed the students and introduced the industry patrons. He also gave a vote of thanks to the staff who worked very hard to make the program a resounding success. He introduced the Guest of Honour, Mr Milind Pathak, COO of Madhouse, who spoke of the relevance of Digital Marketing and how a mobile phone is shaping the digital economy. Other speakers included Mr Avinash Jhangiani, Chief Innovation Officer of Omnicom, Amal Purandare, Country head of Arzoo.com, Dr Ranjan Chaudhuri, Marketing Head of NITIE and Sanjeev Sarma, CEO of Osmos Multimedia. Mr Sarma spoke about the importance of competency mapping to understand the current profile of the students and then help them mitigate the gaps and get them job ready across the program.

Topics: MUMBAI, Digital Marketing

Coffee & Conversation with Dr Raja Roy Choudhury

Tata Teleservices Limited had invited Dr Raja Roy Choudhury, Director Professional Programs(Digital Marketing & Retail Management) to deliver a lecture on Disruptive Innovation using digitalization to propel New Age Marketing at their Navi Mumbai Campus. The session was attended by 45  managers and business partners from the company side. The Heads of Sales, Service, HR & MarComm were also present.

Topics: Digital Marketing

Coffee & Conversation with Dr Raja Roy Choudhury (Luxury Brand Management Liann)

Tata Teleservices Limited had invited Dr Raja Roy Choudhury, Director Professional Programs(Digital Marketing & Retail Management) to deliver a lecture on Disruptive Innovation using digitalization to propel New Age Marketing at their Navi Mumbai Campus. The session was attended by 45  managers and business partners from the company side. The Heads of Sales, Service, HR & MarComm were also present.

Topics: Digital Marketing