PROGRAM OVERVIEW

The Bachelor of Business Communication (BBC) focuses on helping students gain powerful insights and practice in areas like reputation management, journalism, public relations, crisis communication, social media and intercultural communication. The course aims to enhance students’ personal communication skills and expose them to modern business communication practices, including e-communication.

Please Note: This program is not offered in Singapore
3 year full-time program
Study in Dubai and Mumbai
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Graduate with an Australian degree

Why SP Jain's BBC?

Understanding the global business environment is key to business success, and at SP Jain, students learn this by living and studying in Mumbai and Dubai.
 
So in addition to learning the various tools of business (like most university graduates), our BBC students understand the global nature of business in the most compelling way – through actual exposure to diverse cultures, political beliefs, traditions and technological innovations.

In addition to living and studying in Mumbai and Dubai -- two of the world's top economic centres, our students participate in special global learning classes where business frameworks are studied and tested.
 
They interact with local companies and conduct real-time application-based projects that help them really understand the interconnected nature of business, the influence and impact of culture on consumer preferences and business decisions, global collaboration and best practices, and the risks of stepping out of one’s home country.
 
In addition to the global knowledge gained, students learn to be adaptable, multicultural and globally relevant to companies of the 21st century.

In 2015, students from 30 different countries found their way to SP Jain’s undergraduate programs – from Australia, Spain, India and Russia to Vietnam, Oman and the United States. Visualise the contribution this diversity makes to the learning process, the impact it has on your development as a sensitive, empathetic manager.

In the last seven years of our short but decorated fourteen-year-old history, SP Jain and its programs have been ranked by reputed international publications. Our 1-year Global MBA program has been ranked by three of the world’s top four MBA rankings – Forbes, Financial Times and The Economist. In each of these rankings, we are amongst the youngest schools featured – an accomplishment we attribute to our unique and innovative model of business education.
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Program Structure

The academic track of the BBC program is made of a blend of core courses, electives, industry projects, internships and certificate programs. As a freshman at SP Jain, you will jump right into core courses that provide the foundation for more detailed and specialised learning in the second half of the program. 
 
A unique feature of the BBC program is requirement to undertake an Action Learning Project along with regular subjects. Student teams work with local companies to submit consultant level reports and analysis. This project is very important as it offers you the opportunity to add significant value to a company, gain first-hand exposure to businesses and build important industry contacts.
 

Download Curriculum & Credits

 

The first year of the program, spent in Mumbai, focuses on business management, general education and other contemporary topics that provide a broad perspective of the environment in which businesses operate today.

  • Advertising
  • Corporate Communications 
  • Media & Society
  • Business of Media
  • Journalism
  • Digital Media
  • Communication Research

As students progress to their second and third years, spent in Dubai, the focus shifts to specialist communication subjects. An intensive capstone project in Year 3 culminates academic learning.

  • Intercultural Communications
  • Public Relations
  • Visual Communications
  • Social Media
  • Media Ethics
  • Integrated Marketing Communications
  • Crisis Communications

 

 

On completing the program, students will have learnt to apply theoretical and technical knowledge and skills to provide socially and ethically responsible business communication solutions. Successful graduates will be well equipped for graduate studies as well as for careers in emerging fields like corporate communications, investor relations, public relations, marketing, website/social media management and advertising.

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IMPORTANT DATES

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Admissions are now open to our January 2019 & September 2019 intake.

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