The Bachelor of Business Communication (BBC) focuses on helping students gain powerful insights and practice in areas like reputation management, journalism, public relations, crisis communication, social media and intercultural communication. The course aims to enhance students’ personal communication skills and expose them to modern business communication practices, including e-communication.
Please Note: This program is not offered in Singapore
Why SP Jain's BBC?
The first year of the program, spent in Mumbai, focuses on business management, general education and other contemporary topics that provide a broad perspective of the environment in which businesses operate today.
- Corporate Communications
- Media & Society
- Business of Media
- Digital Media
- Communication Research
As students progress to their second and third years, spent in Dubai, the focus shifts to specialist communication subjects. An intensive capstone project in Year 3 culminates academic learning.
- Intercultural Communications
- Public Relations
- Visual Communications
- Social Media
- Media Ethics
- Integrated Marketing Communications
- Crisis Communications
On completing the program, students will have learnt to apply theoretical and technical knowledge and skills to provide socially and ethically responsible business communication solutions. Successful graduates will be well equipped for graduate studies as well as for careers in emerging fields like corporate communications, investor relations, public relations, marketing, website/social media management and advertising.
|UG Info-Session Schedule - 2018|
|8th April||Sunday||SP Jain School of Global Management 1st Floor - Kohinoor City Mall, Gate No. 1, Kurla West, Mumbai – 400 070||11:00 AM-1:00 PM|
|8th April||Sunday||Bangalore- Hotel Gateway Residency Road, Ashok Nagar, Bengaluru, Karnataka 560025||11:00 AM-1:00 PM|
|15th April||Sunday||Delhi - Taj Ambassador Sujan Singh Park, Subramaniam Bharti Marg, Near Khan Market, New Delhi, Delhi 110003||11:00 AM-1:00 PM|
|15th April||Sunday||Hyderabad- Taj Krishna Road Number 1, Mada Manzil, Banjara Hills, Hyderabad, Telangana 500034||11:00 AM-1:00 PM|
|22th April||Sunday||Chandigarh- Hotel Mountview Sector 10, Chandigarh, 160011||11:00 AM-1:00 PM|
|22th April||Sunday||Ahmedabad||11:00 AM-1:00 PM|
|22th April||Sunday||Chennai- Hotel Taj Clubhouse No.2, Club House Road, Chennai, Tamil Nadu 600002||11:00 AM-1:00 PM|
|29th April||Sunday||Kolkata- HHI 235/1, AJC Bose Road, Kolkata, West Bengal 700020||11:00 AM-1:00 PM|
|29th April||Sunday||SP Jain School of Global Management First Floor, Trade Point, Kamala Mills, Lower Parel, Mumbai - 400013||11:00 AM-1:00 PM|