LEARN THE DYNAMICS OF BUSINESS COMMUNICATION

SP Jain's Bachelor of Business Communication (BBC) is a 3-year full-time undergraduate program that helps students master the intricate dynamics of communication – a fast-growing function of management, especially in today’s ever-evolving digital world. Through this program, students gain powerful insights and practice in reputation management, journalism, public relations, crisis communication, social media and intercultural communication. Students get the opportunity to study in two of the world’s leading cities – Mumbai (Year 1) and Sydney (Years 2 and 3) – and gain a global outlook.

On completion of the program, students will be prepared to apply the theoretical and technical knowledge and skills to provide socially and ethically responsible business communication solutions. Successful BBC graduates will be well-equipped for graduate studies as well as for careers in corporate communications, investor relations, public relations, marketing, website and social media management, and advertising agencies.

Note: The program is not accredited or approved by All India Council for Technical Education (AICTE) or any regulatory body in India. It is not offered in Singapore and is not approved or attested by CPE.