The Bachelor of Business Communication (BBC) focuses on helping students gain powerful insights and practice in areas like reputation management, journalism, public relations, crisis communication, social media and intercultural communication. The course aims to enhance students’ personal communication skills and expose them to modern business communication practices, including e-communication.
Please Note: This program is not offered in Singapore
Why SP Jain's BBC?
The first year of the program, spent in Mumbai, focuses on business management, general education and other contemporary topics that provide a broad perspective of the environment in which businesses operate today.
- Corporate Communications
- Media & Society
- Business of Media
- Digital Media
- Communication Research
As students progress to their second and third years, spent in Dubai, the focus shifts to specialist communication subjects. An intensive capstone project in Year 3 culminates academic learning.
- Intercultural Communications
- Public Relations
- Visual Communications
- Social Media
- Media Ethics
- Integrated Marketing Communications
- Crisis Communications
On completing the program, students will have learnt to apply theoretical and technical knowledge and skills to provide socially and ethically responsible business communication solutions. Successful graduates will be well equipped for graduate studies as well as for careers in emerging fields like corporate communications, investor relations, public relations, marketing, website/social media management and advertising.