<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=637195893016157&amp;ev=PageView&amp;noscript=1">

SP Jain's

EVENTS

Topics

see all

Badvertising, backlashes, bafflement, and brilliance - Insights from the Australia marketing landscape

 

Topics:
Visiting Wisdom

On 19 September 2017, SP Jain’s Marketing students had the exciting opportunity to get some insights on the trends from the Australia Marketing landscape from Cathie McGinn. Cathie is a British immigrant who has been working in marketing and communications in Australia for over a decade.

On 19 September 2017, SP Jain’s Marketing students had the exciting opportunity to get some insights on the trends from the Australia Marketing landscape from Cathie McGinn. Cathie is a British immigrant who has been working in marketing and communications in Australia for over a decade.

Cathie currently works at Australia’s only not-for-profit marketing consultancy, ABC&S. She has a wealth of experience in marketing and brand communications, with a skill set which combines strategy, user experience and data-driven insight. Aided by a stint as a journalist, her expertise is in helping businesses tell engaging stories, writing compelling copy and creating content that converts.


Insights from the Australia marketing landscapeInsights from the Australia marketing landscape

She has worked with global and Australian blue chip and SME clients in finance, tech, healthcare and NFP sectors, and is passionate about finding creative, innovative and effective ways for companies to connect with their customers. Some of the work she’s particularly proud of has been for clients including RAFBF, AGNSW, ACM, AMEX, Red Cross, Philips, Twitter, and a host of government agencies.

Cathie, former creative director at Mumbrella (mumbrella.com.au), also provided the students with a unique insight into the Australian media and marketing world, and gave some strong insights into the Australian industry, and what it has to learn from – and to teach – other markets.

RELATED EVENTS

Visiting Wisdom: Dr. Ashish Das holds a guest lecture for Bachelor of Data Science students
SP Jain launches Employer Branding series, hosts Heinemann Asia Pacific in the first session
VISITING WISDOM: The Era of Disruption with Faisal Ameer Malik
IORA visits SP Jain’s Mumbai Campus
Guest lectures on SCSR galore for BBA Jags in Mumbai
Industry Guest Lecture by Mr. Anthony Permal at the Dubai Campus
Integrated Marketing Communications with Mr. Vinod Kumar at the Dubai Campus
Mr. Rahil Nadiadwala addresses S P Jain’s Mumbai cohorts
Fireside chat at the Singapore Campus – Technology, Innovations, and Implications 
Marcus Alves, VP (APAC) Kraft Heinz addresses students at Singapore Campus