Is your start-up a unicorn or a cockroach? Dr Parimal Merchant (Director – Global Family Managed Business, SP Jain School of Global Management) shares powerful insights drawn from the analogy in an article in Forbes India, India’s leading business magazine. The article, published on March 4, 2020, highlights the difference between the two strategies and discusses the right approach for start-ups to survive in today’s dynamic business environment.
Topics: Faculty in the News