<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=717202372148975&amp;ev=PageView&amp;noscript=1">

SP Jain in the News

Start-up culture: Unicorns versus cockroach aspiration – SP Jain’s Dr Parimal Merchant writes in Forbes India

 
 

Is your start-up a unicorn or a cockroach? Dr Parimal Merchant (Director – Global Family Managed Business, SP Jain School of Global Management) shares powerful insights drawn from the analogy in an article in Forbes India, India’s leading business magazine. The article, published on March 4, 2020, highlights the difference between the two strategies and discusses the right approach for start-ups to survive in today’s dynamic business environment.

Start-up culture: Unicorns versus cockroach aspiration – 
SP Jain’s Dr Parimal Merchant writes in Forbes India

 

“They (unicorns) are a few but have a formidable influence in inspiring thousands of individuals towards the excitement of entrepreneurship. Most of the start-ups have no chance to become a unicorn, but that is not the only thing to a start-up story,” writes Dr Merchant.

“On the other hand, robust business-sense based start-ups is for almost everyone. A robust start-up can be seen with the analogy of a cockroach. In today’s time of fancy jargons, what a crazy idea it is of drawing resemblance with a cockroach? But there are such powerful lessons from the analogy that we can’t afford to miss it. A cockroach has the distinction of remaining alive in all kind of conditions in all part of the world, due to its marvellous capacity of adaptability. A start-up needs precisely that,” he shares.

Highlighting the importance of survival, Dr Merchant says, “If you are flush with money, backed by big funds, you can afford a high burn rate and still survive. But if you have no or little money in the pocket and yet a sound value proposition then you need to learn to first survive. The start-ups in the initial days should have focus first on survive, next on profit and only after both achieved reasonably to go for growth.”

 

 

LATEST NEWS

Key aspects of EMBA and how can one use the degree after graduation – Parmita Debnath writes in Collegedunia
Want to do an EMBA? Here’s how you can convince your employer – Dr Gary Stockport writes in Forbes India
How to find the right internship before you graduate – Dr Vaidyanathan Jayaraman shares with the Financial Express
How to win and retain customers in retail with AI in India
Why MBAs And Postgraduate Business Programs Cannot Be Ignored - Dr Veena Jadhav writes in MBA News and PagalGuy
The role of International Business degree in career growth – Dr Christopher Abraham writes in Free Press Journal
Strategies to make a luxury business sustainable and exclusive – Shiksha interviews Smita Jain (Director - MGLuxM, SP Jain)
How is a Global MBA different from a regular MBA? - Dr Arindam Banerjee writes in the Education World
EMBA – Enhanced Career Growth through Combining Work and Study
Why an EMBA is important in one’s career to make better decisions – Dr Bhanu Ranjan writes in K12 Digest
How to deal with challenges in digital transformation during COVID – Dr Karippur Nanda Kumar writes in Free Press Journal