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SP Jain in the News

The Rising Demand for Bachelor of Data Science Graduates: By Dr Abhijit Dasgupta

In the article published in Hans India, Dr Abhijit Dasgupta (Assistant Professor and Director - Bachelor of Data Science), SP Jain School of Global Management, highlights the increasing demand for graduates with a Bachelor of Data Science (BDS) degree in today's job market. He discusses how the rapid growth of data, driven by digital technologies and the IoT, has created opportunities and challenges for organisations.

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The Neuromarketing Approach to Storytelling: By Christopher Abraham

In the article published in Indian Television, Dr Christopher Abraham, Professor and Head of Campus (Dubai) at SP Jain School of Global Management, talks about the intersection of storytelling and neuromarketing, highlighting how storytelling can be a potent tool for customer retention.

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Dr Nicolas Hamelin: The Emotional Quotient of Effective Advertising

Nicolas Hamelin, Associate Professor of Marketing and Neuroscience Lab Director, SP Jain School of Global Management, writes an article in Passionate Marketing on the critical importance of the dynamics of communication in advertising.

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Role of BBA Graduates in Driving Organisational Excellence by Dr Vaidyanathan Jayaraman

A global BBA degree offers an inclusive education in business administration, covering management, marketing, finance, and entrepreneurship. It provides students with a skill set applicable across various sectors.

Dr Vaidyanathan Jayaraman, Dean of Undergraduate Programs and Professor of Supply Chain Operations, Data Sciences & Analytics, SP Jain School of Global Management, highlights in Career India the potential value Bachelor of Business Administration (BBA) graduates bring to organisations.

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Insights into Career Opportunities in Data Science by Dr Abhijit Dasgupta

In the article published in English Jagran, Dr Abhijit Dasgupta (Assistant Professor and Director - Bachelor of Data Science), SP Jain School of Global Management, discusses the growing demand for skilled data scientists across various industries and outlines the knowledge and skills required for aspiring data scientists.

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Dr CJ Meadows Explores the Future of Education

CJ Meadows (Professor, Director, i2e – The Innovation & Entrepreneurship Center and Head, Global MBA – Consulting Management, SP Jain School of Global Management) in PagalGuy talks about the future of education amidst rapid global transformation, highlighting the need for personalised, accessible, and affordable learning experiences.

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Dr Bhanu Ranjan’s Insights on EMBA Roadmap

In the article published in College Dunia, a leading education portal, Bhanu Ranjan (Assistant Dean - Executive MBA (Singapore) and Associate Professor of Communications, SP Jain School of Global Management) highlights various reasons professionals should consider enrolling in an EMBA program.

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Blockchain Technology for Sustainable Supply Chain Management: Prof Seetharaman

In the article published in Financial Express, Prof. A Seetharaman (Professor & Dean, Research, SP Jain School of Global Management) talks about the potential of blockchain technology in revolutionising supply chain management towards sustainability.

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Dr Shalini Chandra: Building Trust in Virtual Collaborations by Social Presence

In the article published in CXO Today, a premiere resource on the world of IT relevant to key business decision makers, Shalini Chandra (Professor of Information Technology, SP Jain School of Global Management) outlines the importance of social presence as a trust building mechanism for virtual world collaborations.

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