Balakrishna_Grandhi_2.jpg

Professor & Area Head - Marketing

Education

  • PhD in Marketing, Carlson School of Management 
  • Master in Business Administration, Carlson School of Management 
  • StratX, Paris, France (Certified in Blue Ocean Strategy Practice and MARKSTRAT) 
  • Masters in Management Sciences, Madras University

Subject Taught/ Student Project Mentor

  • Customer Value Management
  • Integrative Decision making
  • Marketing Management
  • Strategic Marketing
  • Business-to-Business Marketing
  • Product Portfolio Strategies 
  • New Product Development 
  • Sales and Channel Management 
  • Strategic Retailing 
  • Marketing Analytics & Audit 
  • MARKSTRAT 
  • Blue Ocean Strategy

Academic experience

  • More recently, interacted with eminent faculty in business schools at Harvard, Bentley and Babson for benchmarking of our Global MBA and Executive MBA programs, and exploring areas collaborations for the future.
  • Dean, Executive MBA, SP Jain and Professor and Head of Marketing area
  • Member of the Academic Board and the Top Management Team 
  • Professor and Chairperson of Marketing area, Administrative Staff College of India, Hyderabad, India. 
  • As a visiting faculty, he taught at many institutes including Indian School of Business, MANAGE, and Hinduja Institute of Hospital Management.
  • For Executive Education, Dr Grandhi designed innovative courses and trained thousands of middle and senior managers of high-profile organisations from across India and the world. The use of interactive case pedagogy, real-time simulations, rigour in teaching, emphasis on applied learning, has yielded rich learning experience to the participants.

Leadership & advising activities

  • Chaired Panel: "Retailing Opportunities in India" Global Franchising Summit at Suntec, Singapore
  • Has guided innumerable student teams in applied learning industry projects for Frost & Sullivan, Phillips, Du Telecom, Maersk Logistics, Google, Ranbaxy, 3M, Marico, Nokia Siemens Networks, CapitaLand, Changi International Airport Services, Dun & Bradstreet, Dunia Finance, LG Electronics, Haier, Siemens, Suzlon, Pepsi Foods, Phillips, DHL etc.

Corporate experience

  • Chief Executive of organisations engaged in Integrated Cottonseed Processing, Hospitality and Dairying 
  • Corporate Business Development, Bell Canada, Montreal, Quebec

Conferences, Workshops & Research Publications

  • Delivered a talk at the Roundtable, First Asia Management Conclave at Singapore on ‘Globalizing Indian Management Education’, March 2015
  • Published “What a Waste! A Study of Food Wastage Behavior in Singapore”, The Journal of Food Products Marketing, 2015
  • Panelist at the third American Marketing Association/Sheth Foundation’s Doctoral Consortium in Dubai, 2015, on the theme ‘Branding and Marketing Strategy’, along with Dr. Robert Meyer of Wharton School of Business and Dr. Bernd Schmitt of Columbia Business School
  • On November 2014, convened in Dubai a high profile conference in his area of current research: ‘Big Data - - Achieving Customer Intimacy’
  • Published a white paper on “Crowd Sourcing for Dubai Apparel Industry: Mirage or Reality?” in 2013
  • Presented “Global Franchising in Emerging Countries: Opportunities and Challenges” at the 2013 The Academy of Indian Marketing’s International Conference at New Delhi, India
  • Has been invited to present his latest paper “Proximity Marketing for Emerging Countries” at the ‘2012 Emerging Markets Conference’ being organised by the International Management Research Academy at London, UK. 
  • Presented “Global Franchising in Emerging Countries: Opportunities and Challenges” at The Academy of Indian Marketing’s International Conference at New Delhi, India 
  • Participated in symposium – “Are B-schools Doing their Job?” and presented “Navigating Retail Brands for Staying Alive” at the 3rd EuroMed conference in Cyprus, in November 2010

Memberships

  • The American Marketing Association 
  • The Chartered Institute of Marketing, UK 
  • EuroMed Research Business Institute, Dubai

Awards & recognition

  • Medical Data Reports Inc. Fellowship & Jack L Hurley Grant 
  • Doctoral Research Grant, American Marketing Association 
  • Roland S Vaile Fellowship, Carlson School of Management