BALAKRISHNA GRANDHI

Conferences, Workshops & Research Publications

• Delivered a talk at the Roundtable, First Asia Management Conclave at Singapore on ‘Globalizing Indian Management Education’, March 2015
• Published “What a Waste! A Study of Food Wastage Behavior in Singapore”, The Journal of Food Products Marketing, 2015
• Panelist at the third American Marketing Association/Sheth Foundation’s Doctoral Consortium in Dubai, 2015, on the theme ‘Branding and Marketing Strategy’, along with Dr Robert Meyer of Wharton School of Business and Dr Bernd Schmitt of Columbia Business School
• On November 2014, convened in Dubai a high-profile conference in his area of current research: ‘Big Data - Achieving Customer Intimacy’
• Published a white paper on “Crowd Sourcing for Dubai Apparel Industry: Mirage or Reality?” in 2013
• Presented “Global Franchising in Emerging Countries: Opportunities and Challenges” at the 2013 The Academy of Indian Marketing’s International Conference at New Delhi, India
• Invited to present his paper “Proximity Marketing for Emerging Countries” at the ‘2012 Emerging Markets Conference’ organised by the International Management Research Academy in London, UK
• Presented “Global Franchising in Emerging Countries: Opportunities and Challenges” at The Academy of Indian Marketing’s International Conference at New Delhi, India
• Participated in symposium – “Are B-schools Doing their Job?” and presented “Navigating Retail Brands for Staying Alive” at the 3rd EuroMed conference in Cyprus in November 2010