Understanding the competitive soft beverage industry through Global Learning visit to PepsiCo in Dubai

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SP Jain School of Global Management’s Master of Global Business (MGB) September 2018 cohort specialising in Marketing visited PepsiCo – Dubai Refreshments, situated in the heart of the industrial hub Dubai Investment Park, on 15th November 2018.

SP Jain’s MGB Sep’18 cohort specialising in Marketing visited PepsiCo in Dubai
to gain hands-on experience of how industry operations are executed

The industrial visit began with an interactive seminar hosted by the marketing team of Pepsi. Students got the opportunity to learn about the company’s marketing plans, strategies, the channels of marketing used by the company to promote its diverse range of products and the company’s journey from introducing the cold drink for the first time in the UAE to becoming one of the top companies in the world. The seminar was followed by an engaging Q&A session which helped students get their queries resolved and gain better insights.

Students also participated in an operation site tour to understand the company’s product range and packaging.

The industrial visit played a crucial role in helping students gain hands-on experience of how industry operations are executed. It helped in bridging the gap between theoretical training and practical learning in a real-life environment.

*This event article has been written by Mehul Lakhina – MGB Sep’18 student specialising in Marketing and a Global Learning & Student Life committee member.