SP JAIN'S EVENTS

Hands-on and case study based – there is truly nothing that can beat this form of learning, especially in the field of Digital marketing.

Topics: Digital Marketing, Global Learning at SP Jain, Mumbai Campus, SP Jain School of Global Management, Student Life & Experiences

In this digital era, time has abridged so much! No one talks about years, months or days now – it is more about hours, minutes and seconds. The customer wants the services or products to be provisioned immediately at their fingertips seamlessly. Digital transformation is bringing disruption at every level. The old IT service management models are no longer relevant in this digital era.

Topics: Digital Marketing, Marketing, Thought Leadership, Disruptive Technologies

Written by Hitesh Motwani, Visiting Faculty of Digital Marketing & Metrics at SP Jain School of Global Management.

Topics: Digital Marketing, SP Jain School of Global Management, Leadership & Entrepreneurship, Thought Leadership, Disruptive Technologies

Right after my DMM Program with SP Jain, I got a wonderful opportunity to intern with Techdivine Creative Services, an experience which helped me learn the tips and tricks of Digital Media under my mentor. I worked with Mr. Ananthnarayanan V (Founder & CEO – Techdivine Creative Services) who was also our faculty during the course with SP Jain. Prof Ananth is a global award winning Digital Marketing professional and a renowned international speaker in the field of Digital Marketing, Social Media, Marketing Research, Marketing Management, Technology, and Entrepreneurship across industries and countries. An IIM graduate with over 14 years of work experience, he has worked with varied advertising agencies and corporates diversified across the divisions of Sales, Marketing, Product Branding, Training, and IT, for leading global brands.

Topics: Digital Marketing, SP Jain School of Global Management, Internship, Student Life & Experiences

Written by Malav Karia; MGB (Master of Global Business – Contemporary Marketing Management) student. SP Jain School of Global Management – Class of 2017.

Topics: Digital Marketing, Marketing, Thought Leadership, Disruptive Technologies

Written by Dr. Srini. R. Srinivasan, Associate Professor of Strategic Management & Marketing at SP Jain’s Digital Marketing & Metrics Program.

Topics: Digital Marketing, Faculty, SP Jain School of Global Management, Thought Leadership, Disruptive Technologies

Written by Moloy Chakravorty, Professor of Principle & Practices of Marketing at SP Jain’s Digital Marketing & Metrics Program.

Topics: Digital Marketing, Thought Leadership, Disruptive Technologies

Written by Shivaji Sinha, Master of Global Business student. SP Jain School of Global Management – Class of 2018.

Topics: Digital Marketing, Luxury Management, Marketing, Thought Leadership, Disruptive Technologies

A growing number of consumers are using smartphones as their primary means of online access today. The digital model that used to take the desktop as the center stage from search engine to social media, video, is now taken over by the mobile platform.

Topics: Digital Marketing, SP Jain School of Global Management, Thought Leadership, Disruptive Technologies

1) Value Is the Deal
Differentiated and believable brand meaning – emotional, rational, functional, and experiential – becomes a more effective and profitable surrogate for value than low-lower-lowest pricing strategies. But only the consumer gets to say how “valuable” is actually defined. Employ effective systems to listen to them and then figure out ways to tune in the consumer’s frequency.

Topics: Digital Marketing, Thought Leadership