SP Jain’s Digital Marketing & Metrics (DMM) is a Professional Program that comprehensively prepares students for jobs in the fast-growing digital marketing space. The program is unique in that it covers both the theory and application of digital marketing tools and techniques like content development, inbound marketing, social media marketing and evaluation of campaigns.

PLEASE NOTE: THIS PROGRAM IS NOT ACCREDITED BY TEQSA, ASQA OR ANY REGULATORY BODY IN INDIA OR OVERSEAS.
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From SEO, online ads, paid/organic search to social media marketing, content development and inbound marketing – over the course of 6 months, S P Jain’s DMM program takes you deep into every aspect of online marketing. And, not simply from a theoretical perspective, but also through a practical, real-world live project where you work in long-term teams to execute a digital marketing strategy with real time assets, measure performance and monitor and improve tactics. The live projects is important as it helps you hone and develop your knowledge and skills of digital tools, and showcase your portfolio of learning and experiences to prospective employers during internships/placements. 

The 2-month mandatory internship that follows the academic track of the program helps students, especially those with little or no work experience, supplement their academic knowledge with real-life industry experience, make meaningful contributions to companies, build strong professional contacts and explore full-time career opportunities.

Just like how pilots, F1 drivers and disaster response teams use advanced simulations to learn how to respond to high-intensity situations, our students practice and sharpen their skills in the simulated and real-time environment of our ‘Digital Labs’. Students apply key digital marketing concepts and execute real-time and integrated digital marketing strategies for chosen businesses. Panels of industry experts are drawn from several fields who will also support and mentor them throughout the program.

On completing the program, students will have developed a world-class 'Portfolio' that documents and showcases key elements and learning outcomes of the program. By showcasing a student’s command of strategies, digital tools, execution and measurement techniques, the portfolio will act as a starting point for discussion with prospective employers on job opportunities in areas like Digital Marketing/Online Marketing, Mobile Marketing, SEO Account Management, Web Analytics, Search and Social Media Marketing, Web Content Management, Digital Creative Development, Marketing Communications and Strategic Marketing, among others.

Participants of the program are guided and stimulated by a world-class body of local and international faculty comprising highly skilled Online Marketing experts and leaders. Their repertoire of industry experience and research background establishes them among the leaders and opinion makers in the industry.

In the last five years of our short but checkered twelve-year-old history, we have been ranked by three of the world’s top four business school rankings – Forbes, Financial Times and the Economist. In each of these rankings, we are the youngest school featured – an accomplishment we attribute to our unique and innovative model of business education.       

LEARNING APPROACH: 

The program makes use of an innovative ‘Discontinuous Learning’ approach that combines in-class learning and mentorship training with a practice-based approach that encourages students to test theories by executing campaigns in real time.

 The learning system that three core pillars:

  • Classroom learning & exposure
  • Simulated and real-time execution in the ‘Digital Lab’
  • Capstone Project

VIEW LEARNING APPROACH

PROGRAM STRUCTURE: 

The program comprises: 

  • 4 months (480 hours) of classroom delivery & live capstone project
  • Face-to-face lessons with Indian and international academicians and senior management professionals, followed by self-learning using e-books, case-based assignments, live capstone projects, track-wise exams, and full-time internships.
  • 2 months of full-time Internships with well known digital media agencies, consulting firms and corporates.

 

The program covers key themes in the areas of digital marketing, each of which have been carefully encompassed in four tracks spread across the duration of the program.
 
TRACK 1: Marketing, Consumer Behaviour/Psychology, Buyer Persona
 
TRACK 2: Digital Ecosystems & Ecom Strategies, Web Design/Development, Mobile Marketing & Digital Media Planning
 
TRACK 3: Digital Marketing Campaigns using adwords/SEO/SEM, Social Media Networks, CRM & Dashboards, Ethical Hacking & Cybersecurity
 
TRACK 4: Python Scripts, Sentiment & Web Analytics, Data Visualization & ORM
 
STUDENTS ARE ALSO REQUIRED TO PURSUE ANY ONE OF TWO ELECTIVES: 
 
ELECTIVE 1: Machine Learning - Using Tensor flow to optimize pricing models for e-Commerce businesses
 
ELECTIVE 2: Marketing Metrics, Audit & Evaluation & Growth Hacking
 
CAPSTONE PROJECT MAPPING TO THE TRACKS: 
  • Design Strategy & Objectives for the target firm. Understand segments and develop media plans
  • Develop website, set up paid media and advertising network
  • Social Media Marketing & nurture the lead funnel
  • Measure, monitor & modify digital assets and content strategy
The live capstone project under the tutelage of the Project In Charge will enable students to showcase a bouquet of their learning through the project to prospective employers during internships/placements. 

Participants of our DMM program are guided and stimulated by a world-class body of local and international faculty comprising highly skilled industry experts and leaders like:

  • MR. PRADEEP RACHERLA (Director – Aspiron Consultants)
  • MR. AVINASH JHANGIANI (Chief Innovation Officer – Omnicom)
  • MR. JEFF TANNER (Dean - Strome College of Business, Old Dominion University)
  • MR. SUBHASH MADIREDDY (Principal of Media Analytics – Facebook, London)
  • DR. SRINI R. SRINIVASAN (Associate Professor Jamnalal Bajaj Institute of Management Studies - JBIMS)
  • DR. TRACY L. TUTEN (Professor of Marketing  East Carolina University)

On completing the program, students will have developed a world-class 'Portfolio’ that documents and showcases key elements and learning outcomes of the program against a specific industry. By showcasing a student’s command over strategies, digital tools, execution and measurement techniques, the Portfolio will act as a starting point for discussion with prospective employers on job opportunities in areas like Online Marketing, Mobile Marketing, SEO Account Management, Web Analytics, Search and Social Media Marketing, Web Content Management, Digital Creative Development, Marketing Communications and Strategic Marketing.

*Full-time internships (2 months) / placement assistance as per institute's policy. 

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Applicants must have:

  • A Bachelor degree or above from a recognised, accredited higher education institution
  • 0-3 years of experience
  • Excellent communication skills and working knowledge of Microsoft Excel is a must
  • A reasonable interest to pursue a career in Digital Marketing; good presence on social media sites 

APPLICATION PROCESS:

  • Submit your application online (free of cost)
  • Appear for further evaluation comprising written tests (test of reasoning, numerical ability, english comprehension), followed by 2 round of interviews to understand the statement of purpose of the student to join the program
The total tuition fees for the program will be INR 500,000 (plus applicable service taxes).
There will be a merit based scholarship for students based on their qualification, work experience and performance in the aptitude test & personal interview.

 

DMM Info-Session Schedule - July '2017
1st July, 2017 Mumbai Saturday JW Marriott Mumbai, Juhu Tara Road, Mumbai- 400049. 6.00 PM to 8.00 PM
2nd July, 2017 Mumbai Sunday Westin Mumbai Garden City, International Business Park, Oberoi Garden City, Goregaon East, Mumbai - 400063. 11.00 AM to 1.00 PM

 

REGISTER FOR INFO-SESSION

Next Intake : July 2017 (Full-time)

 

Find yourself at the forefront of the on-going digital revolution. Explore major tools and channels that drive Digital Marketing.  Start at SP Jain. 

Apply now