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Prof Christopher Abraham gives a talk at the Middle East Food Forum 2019

Prof Christopher Abraham, CEO & Head of Campus (Dubai) & Senior Vice President - Institutional Development, SP Jain School of Global Management, shared his insights on Design Thinking and Food Innovation at the Middle East Food Forum 2019.

The 4th edition of the event was held from April 27-29, 2019 at the Festival Arena Exhibition Centre, Dubai.

The Middle East Food Forum is the first-of-its-kind conference in the Middle East aimed at addressing the biggest challenges faced by both aspiring and established restaurant entrepreneurs.

Prof Christopher Abraham speaks on Design Thinking and Food Innovation at the Middle East Food Forum 2019


In his address, Prof Abraham highlighted that the future of food has changed in three ways: how we eat, how we shop and how we engage. Design thinking is a human-centred approach to innovative problem-solving. It helps us to get a deep understanding of customers’ unmet needs and wants. It encourages creative consideration of a wide array of innovative solutions. It is as much a mindset as a process.

The event also saw many other experts, peers and vendors from the food service and hospitality industry sharing insights on ‘what to do’ and ‘what not to do’ in order to stay competitive in the business so as to inspire people on both success and failure stories and introduce innovative practices to their business with a reinvigorated entrepreneurial spirit.


Topics: DUBAI, Conferences