In a conversation with Higher Education Review, Dr John Lodewijks, (Professor and Vice President – Academic) at SP Jain Global, shares how the digital economy has unlocked roles like AI product manager and e-commerce strategist, careers that didn’t exist a decade ago.
According to him, booming sectors such as fintech, sustainability consulting, and data-led business roles are offering exciting opportunities beyond the usual corporate path. To stand out, students must combine their BBA with hands-on experience and continuous skill-building through certifications and upskilling.
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