<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=717202372148975&amp;ev=PageView&amp;noscript=1">

SP JAIN'S NEWS

Designing Responses to Negative Comments on Facebook – Study Published by Dr. Gulnara Z. Karimova

 
 

Dr. Gulnara Z. Karimova (Assistant Professor, Business Communication) recently published a paper with Central Asia Business Journal Vol.8 No.1 titled “Developing Directives for Designing Responses to Negative Comments on Facebook: Case Study of SB JSC Sberbank in Kazakhstan”.

The study analyses responses to negative comments in social media, using the case of SB JSC Sberbank, a leading bank in Kazakhstan, and Facebook. It investigates key features of negative comments in social networks, identifies categories of negative comments, and develops guidelines for responses to negative comments. This study is the first of Kazakhstani-specific negative comments that uses quantitative and qualitative techniques.

 

LATEST NEWS

EMBA: Journey to Leadership Excellence in the Future
From EMBA to Leadership: A Guide to Career Transformation
Digital India's Impact Across Sectors: A Data Driven Revolution
AI Funding Trends: Implications for Resilient Supply Chains
The Multi-Campus MBA Advantage: Beyond Classroom Learning
Millennial Shopper's Guide: Twitter Advertising
Unlocking the Potential of Persistent Homology (PH) in Destination Marketing
Navigating MBA Choices: Full-Time or Global Programs
Unlocking the MBA Admission Code: A Holistic Approach to Success
Student Entrepreneurship: Embracing New Avenues for Career Success
The Rise of Generative AI Agents: Empowering Work Processes with Intelligent Automation