All in the family: Prof. Parimal Merchant explains Family Managed Business in G2

The Asian Institute of Family Managed Business (AIFMB) is a unique social initiative for scions of family businesses. G2 talks to Prof. Parimal Merchant, Chief Advisor, AIFMB about what he sees as India’s greatest strength and promise for the future—the family owned business—that denotes trust, reliability and long-term perspective