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SP Jain in the News

How an uncertain economic environment can be the biggest driver of innovation – Dr Christopher Abraham writes in YourStory

 
 

Do you know what’s common between General Electric, Hewlett Packard, MTV, CNN, FedEx, AirAsia, Burger King, Google, eBay and Airbnb? Each one of these innovative companies started in the middle of a recession, shares Dr Christopher Abraham (Professor and Head of Campus – Dubai, SP Jain School of Global Management) in his article published in YourStory, India’s leading platform for stories of startups and entrepreneurs.

Dr Christopher Abraham writes in YourStory

 

In his article, Dr Abraham highlights how innovation can thrive even in uncertain times and notes the importance of innovating with agility. “To thrive in this VUCA world, organisations and institutions need to be able to innovate with agility, not only now but even after this crisis is over. In this context, organisations that are digitally savvy and mature have an edge over others.”

 

About YourStory:

YourStory is a platform for stories, resources, research reports, analysis and emerging trends of India’s startup ecosystem as well as profiles of businesses and entrepreneurs from around the world.

 

 

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