<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=717202372148975&amp;ev=PageView&amp;noscript=1">

SP JAIN'S NEWS

Dr. Nicolas Hamelin publishes a manuscript in Eurasian Journal of Business and Economics

 
 

We are thrilled to announce that Dr. Nicolas Hamelin, Associate Professor of Marketing and Neuroscience Lab Director at SP Jain School of Global Management, has recently published a manuscript titled ‘Negative Marketing in Political Campaigns and its Effect on the Voting Decision of the Indian Millennial’ in Eurasian Journal of Business and Economics (EJBE).

The research has been conducted in collaboration with SP Jain’s Global MBA student Kabir Mandrekar.

They carried out a study that mimicked a social media political campaign of three Indian political parties and measured the effect of positive and negative fake news on the voting intention of the Indian millennial.

The results showed that a mere 60 seconds was enough to heighten the participant’s emotional state and significantly alter the participant’s perception and ratings about the politicians.

About Eurasian Journal of Business and Economics:

Eurasian Journal of Business and Economics (EJBE) is a refereed academic journal, publishing research articles in the field of business administration, economics, and related fields. The main objective of EJBE is to provide an intellectual platform for Eurasian scholars, a platform on which research in alternative paradigms for business and economic inquiry could be presented and debated.

EJBE also aims to promote interdisciplinary studies over the issues of theoretical, practical, and historical importance in dealing with problems in business and economics and become the leading business and economics journal in Eurasia.

EJBE welcomes not only Eurasian authors, but also authors from all over the world. EJBE promotes cooperation and communication among the academics and practitioners interested in Eurasian business and economics.

 

LATEST NEWS

Business and employability skills taught in BBA– Dr Vaidyanathan Jayaraman writes in K12 Digest
What should you look for in an EMBA program? – Monica Gallant writes in Shiksha
How internships in global management courses help students
Career options for DBA graduates - Dr Koilakuntla Maddulety writes in Hindustan Times
Craft your learning journey – Dr CJ Meadows writes in the Hindu
Smart education for smart cities – Dr Nicholas Hamelin writes about neuroscience in Easy Shiksha
Neuroscience education will make you a better business decision maker - Nicholas Hamelin writes in Higher Education Digest
How IT mindfulness can facilitate productivity in student learning – Dr Shalini Chandra writes in Financial Express
Current skill-sets required at the managerial level – Dr Gary Stockport writes in Higher Education Digest
Can non-Stem students transition into Data Science? – Dr Abhijit Dasgupta writes in Business World Education
Why going to a physical college is still a good idea – Dr Jireh Hooi Inn Seow writes in The Hindu