Candidates A and B apply for the same tech role. They have similar degrees and similar experience. However, Candidate A can also build, test and explain an AI model. Candidate A is likely to be paid more, and industry reports confirm it. PwC’s 2026 Global AI Jobs Barometer1 puts the average wage premium for AI skills at 62%, up from 57% a year earlier. Employers are not only curious about AI. They are paying for people who have the skills to use it well.
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