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Women read the fine print on cereal boxes more than men: How neuroscience can help package design

 

  April 15, 2017 | by SP Jain News Desk

 
 

The human brain is one of the most complex living structure in the known universe. It is no surprise then, that neuroscientific methods, such as eye tracking, are often used by organisations to get an insight into the human brain. How does neuroscience affect the packaging designs of various products? Dr Nicholas Hamelin, Director-Neuroscience Lab & Nikhita Kishore (Student, GMBA) explain.

 
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  1800 212 1827

© 2025 S P Jain School of Global Management

S P Jain School of Global Management Pty. Ltd. CRICOS Provider Code: 03335G

  1800 212 1827

© 2025 S P Jain School of Global Management

© 2025 S P Jain School of Global Management

S P Jain School of Global Management Pty. Ltd. Provider Category: Institute of Higher Education. TEQSA Provider Identification: PRV12041. CRICOS Provider Code: 03335G.

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