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SP Jain in the News

Neuroscience education will make you a better business decision maker - Nicholas Hamelin writes in Higher Education Digest

 
 

Dr Nicholas Hamelin (Associate Professor of Marketing and Neuroscience Lab Director, SP Jain School of Global Management) writes in Higher Education Digest about how neuroscience can help better decision making.

Dr Nicolas Hamelin inside image

In the article, he says, “Neuroscience education will teach product developers, marketers, or advertisers how to use eye tracking, galvanic skin response detection, and facial expression analysis to scientifically evaluate which cues are central to the decision making process in order to maximise consumers’ cognitive and emotional responses to their packages, websites, ads, supermarket display, price tags and so on.”

To read the full article, please click here.

 

 

 

 

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