Assistant Professor

  • PhD Business, University of East London, Royal Doc business School 2014
  • Ph.D (D.Phil). in Physics, University of Sussex UK, 1994
  • Masters in Science,Ulster University, UK 2011
  • Masters in Science/ Magistere in Physics, University of Grenoble, 1989
  • Bachelors of Science /Magistere in Physics, University of Grenoble, 1986
  • TV New Reporter (TV) diploma, INA, Paris, 2006

Subjects  taught/student project mentor

  • Consumer Behaviour,Integrated Marketing Communication

Academic experience

  • Associate Professor ,S P Jain School Of Global Management 2014

Corporate experience

  • Director and Executive director,Linafilm International - July 2002 to July 2011
  • Marketing Manager ST-Ericsson September 1999 to July 2007
  • Technical Marketing Engineer,FOM and ECN – Energy Centre Netherland March 1997 - September 1999
  • Science and News reporter, Hong Kong March 1994 - March 1997
  • Post Doc and Research Fellow City University of Hong Kong July 1995 to March 1997
  • Fiberspace, Optical Fiber telecommunication N. Hamelin and Y. T Chow, The Dataphile Hong Kong, Asia Internet Magazine
    Published December 96


  • Winning FIFA World Cup Bids: Country Image Analysis as a Tool to Understand and Secure Bids. A Moroccan Case Study. Nicolas, Hamelin, Catherine, Bachleda, & Oumnia, Sahia. (2012). International Journal of Sport Management, Recreation and Tourism, 10, 1-27.
  • Ethical Consumerism: A View from the Food Industry in Morocco. N. Hamelin, T. Harcar, Journal of Food Products Marketing a Taylor and Francis journal. 2014
  • ‘Faking brands’: Consumer responses to counterfeiting . Hamelin, N., Nwankwo, S., & El Hadouchi, R. (2013). Journal of Consumer Behaviour, 12(3).Managing the environment, people and herds: sustainability of the Moroccan cedar forest. Hamelin, N., & Nwankwo, S. (2013). World Journal of Science, Technology and Sustainable Development, 10(4), 2-2
  • Entrepreneurship Education for a Renascent Africa, N. Hamelin, S. Nwankwo, " The Routledge Companion to Business in Africa". Chapter 23: Accounting/dp/0415635454
  • Does religiosity impact Moroccan Muslim women’s clothing choice? Bachleda, C., Hamelin, N., & Benachour, O. (2014).. Journal of Islamic Marketing, 5(2), 3-3
  • Consumer values, motivation and purchase intention for luxury goods. Nwankwo, S., Hamelin, N., & Khaled, M. (2014). Journal of Retailing and Consumer Services, 21(5), 735-744
  • Investigating the efficiency of the Moroccan Anti-Corruption Campaign — ACRN : acrn-news/blog/investigating-the-efficiency-of-the-moroccananti- corruption-campaign/view Papers in conference proceedings

Conference Papers

  • African Development Bank Workshop on Entrepreneurship Development for African youth on December 10-12, 2012, in Dakar, Senegal. Hamelin led a workshop on “Developing Entrepreneurship values for Morocco’s Youth.”