Associate Professor of Marketing and Neuroscience Lab DirectorLinkedIn Profile
Can persuasive storytelling positively change the brand image? Dr Nicolas Hamelin answers this question and more as he talks about his co-authored research paper titled ‘Storytelling, The Scale of Persuasion and Retention: A Neuromarketing Approach’ in the Journal of Retailing and Consumer Services.
What are the top educational technology trends around the world you should look out for in 2020? The faculty and senior leaders at SP Jain share their insights.
Dr Nicolas Hamelin discussed the potential of quantifying leadership skills through brain research and psychology at an exclusive session for senior leaders and business executives at our Mumbai campus.
Dr Nicolas Hamelin, Associate Professor of Marketing and Director – Neuroscience Lab, SP Jain; Mihir Naik, Research Assistant – Neuroscience Lab and Doctor of Business Administration student (2018), SP Jain; and Sarah Morgan, CEO, The Alternative Board have been awarded an innovation patent on “A System for Leadership Skills Measurement” by The Commissioner of Patents, Patent Office of the Commonwealth of Australia.
Accepted for Publication