Associate Professor of Marketing and Neuroscience Lab DirectorLinkedIn Profile
Are human beings truly as rational as we think? How do emotions play a role in the customers’ decision-making process? How can businesses understand their customers’ decisions? Dr Nicholas Hamelin introduces Neuromarketing and explains its role in the modern business world.
Men v/s Women - Who is more susceptible to emotional financial decisions? What emotions play the most pivotal role in decision-making? Dr Nicolas Hamelin finds out how emotions drive financial decisions at SP Jain’s Neuroscience Lab.
Emotions are the driving factors of our attention, memory and decision-making process. Dr Nicolas Hamelin (Director, Neuroscience Lab), Khushboo Parmar (MGB’18) and Mihir Naik (DBA’18) conducted an experiment at the SP Jain Neuroscience Lab to figure out how negative publicity can affect your company and brand.
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