SP Jain in the News

Monica Chaudhary, Associate Professor, Marketing and Acting Head, PG Programs at SP Jain School of Global Management, writes an article in Financial Express, about how Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers.

In the article, Dr Chaudhary highlights how social media marketing, including tactics like online reviews, sponsored posts, and influencer marketing, strongly impacts purchase intentions.

“User-generated content such as reviews, ratings, and testimonials are being read/heard by consumers before making a purchase decision. Social media platforms make it easy for users to share their experiences and opinions, influencing others’ purchase intentions. By using social media platforms and engaging with consumers meaningfully, businesses can build trust and increase the likelihood of a purchase,” writes Dr Chaudhary.

She adds, “Indian millennials who were younger demonstrated more favourable behavioural attitudes towards Twitter advertising than older users. Generally, younger population groups have more favourable attitudes towards social media advertising and tend to accept and utilise it more extensively.”

Topics: SP Jain in the News, Faculty in the News

In the article published in TravelBizmonitor.com, Tristan Chong, Professor and Area Head of Marketing, SP Jain School of Global Management, discusses the application of Persistent Homology (PH) in destination marketing, particularly in identifying target tourist groups based on their behaviour, spending patterns, and clustering.

In the article, he highlights how PH offers a unique approach that allows for more precise market segmentation, unlike conventional methods that may introduce biases.

“Its unique ability to compute data across different topological spaces and spatial resolutions sets PH apart. It can map data clouds on various scales and perform clustering using diverse distance criteria. This means that, unlike current practices in tourism literature, there is no need to standardize variables before analysis. Through this method, a broader range of topological features can be detected and assessed, revealing true reflections of underlying spatial characteristics.” writes Tristan.

He adds, “PH exemplifies a topographical analysis that reveals patterns within data that traditional statistical methods in tourism often overlook. Unburdened by predefined relationships, PH boasts immense potential across the industry.”

Topics: SP Jain in the News, Faculty in the News

In the article published in PagalGuy, Dr Christopher Abraham, Professor and Head of Campus (Dubai), at SP Jain School of Global Management, discusses the key differences between Full-Time MBA and Global MBA programs in the ever-evolving landscape of business education.

Topics: SP Jain in the News, Faculty in the News

In the article published in Poets & Quants, a resource for long-form, magazine cover-length features and profiles, Dr Veena Jadhav, Associate Dean (Global MBA & Master of Global Business) and Associate Professor (Leadership & HRM), SP Jain School of Global Management, discusses the complex process of preparing and securing admission to a global business school MBA program.

Topics: SP Jain in the News, Faculty in the News

Smita Jain (Director – MGLuxM & MIHB, SP Jain School of Global Management) shares her insights on sustainable ventures, EdTech, and online learning in a conversation with a correspondent from Higher Education Review Magazine.

Topics: SP Jain in the News, Faculty in the News

In the article published in CXOToday, a premiere resource on the world of IT, relevant to key business decision makers, Dr Debashis Guha, Associate Professor and Director – Master of Artificial Intelligence in Business, SP Jain School of Global Management, discusses the use of Generative Artificial Intelligence (Gen-AI) like ChatGPT in various contexts.M

Topics: SP Jain in the News, Faculty in the News

In the article published in Express Computer, India's most respected IT media brands covering enterprise technology, Dr Debashis Guha, Associate Professor and Director – Master of Artificial Intelligence in Business, SP Jain School of Global Management, discusses the advent of new Artificial Intelligence tools (AI) and its massive impact on academia.

Topics: SP Jain in the News, Faculty in the News

In the article published in Business Standard, Dr Balakrishna Grandhi, Professor of Marketing & Strategy, and Dean – Global MBA & Master of Global Business at the SP Jain School of Global Management, highlights the changing business landscape due to factors like the pandemic, conflicts, and technology.

Topics: SP Jain in the News, Faculty in the News

Smita Jain (Director – MGLuxM & MIHB, SP Jain School of Global Management), in an interview with ET Hospitality World, talks about how the Indian master’s program offers students a comprehensive 360-degree exposure to both Indian and international luxury hospitality.

Topics: SP Jain in the News, Faculty in the News