SP Jain in the News

Strategies to make a luxury business sustainable and exclusive – Shiksha interviews Smita Jain (Director - MGLuxM, SP Jain)

 
 

Smita Jain (Director – MGLuxM, SP Jain), in an interview with Shiksha – a leading educational website, talks about the sustainability of luxury businesses. She shares several measures which companies can adopt to become more sustainable.

Inside-article-image-Smita-Jain

Ms Jain says, “More and more luxury today is consumed by the millennials, who are extremely aware of the damages the past generations have caused to the natural environment to serve their indulgent lifestyle purposes. Since 2018, the millennial luxury consumer today contributed to nearly 85% of the global luxury sales growth (Forbes, 2021), and brands must cater to their needs and lifestyle preferences. Being a circular brand means taking care of the environment, causing no harm and being honest and sincere.”

In the article, she talks about the other strategies like:

  • Empower artisans
  • Waste zero
  • Replace conspicuous with conscious luxury

To read the full article, please click here.

 

LATEST NEWS

The SP Jain Global Group announces new international campus in London
“We are excited to launch SP Jain London School of Management” – Nitish Jain (President, SP Jain) in an interview with MBAUniverse
The role of International Business degree in career growth – Dr Christopher Abraham writes in Free Press Journal
How is a Global MBA different from a regular MBA? - Dr Arindam Banerjee writes in the Education World
EMBA – Enhanced Career Growth through Combining Work and Study
Why an EMBA is important in one’s career to make better decisions – Dr Bhanu Ranjan writes in K12 Digest
How to deal with challenges in digital transformation during COVID – Dr Karippur Nanda Kumar writes in Free Press Journal
Master’s Voice Podcast with Nitish Jain (President, SP Jain)
SP Jain recognised among Australia's 20 Biggest MBAs
Recruit the right faculty – Dr Christopher Abraham writes in the Pioneer