This course exposes participants to the world of global luxury and relates to emerging luxury markets like India. The industry centric curriculum and real life projects, both in India and Milan, gives them a complete grip over the developed luxury markets and rapidly growing emerging markets.
TERM 1 – MUMBAI
The first part of the program, held in Mumbai, introduces students to the world of GLOBAL LUXURY MANAGEMENT through interactions and networking sessions with experts from the luxury industry. It helps them:
- Understand Indian luxury consumers, products & services, and the marketing, financial and operational aspects of the domestic luxury industry
- Understand Indian markets: a multicultural perspective
- Understand idiosyncracies of the luxury sector in emerging markets
TERM 2 – MILAN
In the second term of the program, held in Milan, students dive deep into the value creation process of luxury management – from brand creation and innovation to operations, distribution, retailing and service quality. In the second term, students will:
- Turn design into luxury products and collections
- Turn superior craftsmanship into operations excellence
- Create luxury experiences through communication and retail
- Get exposed to the luxury industry in Milan and neighbouring European luxury capitals
TERM 3 – MUMBAI OR MILAN
The final term of the program is dedicated to a ‘Project Work’ allowing participants to put their classroom lessons to practice. The project could be a report from an optional internship, an essay describing a business plan for a luxury start-up, market analysis or a desk research on a specific topic or industry. In the final term, students must:
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Create a plan for a new luxury brand or business
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Undertake research in an area of international luxury management
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Pursue an internship with a luxury brand
On successful completion of the program, graduates will witness huge opportunities in the luxury and premium goods/services sectors in India and abroad. Graduates may consider applying their knowledge and skills in the fields of marketing, sales, branding, communication, operations and product development in fashion, automobiles, services, consulting and e-commerce companies.
The Career Development teams of S P Jain and MIP organize networking events and industry workshops for students throughout the course of the program. This collaboration facilitates mentorship and gives students access to a wide network of professional contacts that can be leveraged over the course of their careers.
Participants of the program are guided and stimulated by a world-class body of local and international faculty comprising highly skilled industry experts and leaders. Their repertoire of industry experience and research background establishes them among the leaders and opinion makers in the industry. By joining the program, participants have the opportunity to develop their knowledge with the guidance of faculty that is strongly dedicated to the creation of an intellectually stimulating classroom – where new ideas are initiated, developed and launched.
ANDREA SIANESI (DEAN - MIP MILAN)
MIP has increasingly been collaborating with top business schools and universities in the world and the latest addition to our list of partners is SP Jain School of Global Management, Mumbai which is one of the most reputed business schools of India and with a strong international reputation, thanks to its global campuses in Dubai, Singapore and Sydney.
This partnership involves the launch of our brand new master program in Global Luxury Goods & Services Management. This unique partnership will allow students to study partly in Mumbai (which is the financial capital of India and most importantly the biggest consumer market for luxury products in India) ---- and in Milan (which is the business hub of Italy and the fashion capital of the world – home to more than half of the world’s top luxury brands and designers).
We are glad to have entered in this partnership which will allow candidates to gain first-hand understanding of the luxury industry in Europe and the application of marketing, sales and retail concepts in emerging markets like India.
ALESSANDRO BRUN (PROGRAM DIRECTOR - MGLuxM, MIP MILAN)
I am pleased and excited to share the news that MIP will be joining forces with SP Jain School of Global Management, to launch a new master programme in Global Luxury Products and Services Management.
Participants will start with a first term in Mumbai where they will be introduced to the three main themes of the programme:
- “Global” - where participants will receive basics of intercultural management, to be prepared to apply the master’s contents globally
- “Luxury” - with an introduction to the luxury sector and the meaning of luxury
- “Management” - with an “MBA in a nutshell”, where all major General Management topics (from strategy to marketing, accounting and organisation, supply chain and finance)
In the second semester, the cohort will move to Milan, where myself and my colleagues will reveal the secrets of success of luxury companies. From brand creation to innovation, from luxury supply chain management to retailing, all the contents will be addressed using a triple perspective:
- first, professors will introduce tools and methodologies useful to understand the luxury industry processes
- managers will discuss the practical implications of the studied theories, sharing their success stories with participants
- finally, a study tour through half a dozen of the most important luxury districts in Italy and Europe (from german cars to watches in Switzerland, to leather and champagne in France), will allow students an up-close-and-personal view of the processes behind-the-scene, with factory and showroom tours and meeting with managers and executives.
Selected participants will have the opportunity to conclude the master with an internship in a partner company.
The programme enrolment has just started.
Are you going to be one of the lucky few?
RADHIKA NARAYANAN (PROGRAM DIRECTOR - MGLuxM, SP JAIN)
There is a visible shift towards consumption of Luxury products and services in India… The definition of Luxury or even attitude towards Luxury is very different in India, compared to developed or even other emerging economies.
India is one big country but it is very important to understand that it cannot be treated as one big Luxury market. We could divide the country into East, West, North South and Central Zones. The motivating factors to buy luxury is different in each zone and hence, it becomes imperative for all, in the luxury space to understand the nuances and the factors effecting the same.
The ‘MGLuxM’ program is going to deep dive into the various facets of luxury both from Indian, as well as, international perspective. The participants of this program will get an opportunity to get in depth understanding of the Indian luxury market and also similar luxury markets in Europe. By the end of the program, students would be best equipped to start their careers or set up entrepreneurial ventures in the luxury space. They would be able to correlate the distinctions of the developed European luxury markets and the whimsical nature of the Indian emerging luxury markets.
I am very excited about the MGMLux program as everyone is looking to India as the prime destination and this program would add tremendous value to the participants who enroll for this program.
