<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=717202372148975&amp;ev=PageView&amp;noscript=1">

SP Jain in the News

How to deal with challenges in digital transformation during COVID – Dr Karippur Nanda Kumar writes in Free Press Journal

 
 

Dr Karippur Nanda Kumar (Professor - Information Technology, SP Jain School of Global Management) writes in Free Press Journal, a leading daily newspaper, about ways to deal with the challenges in digital transformation during the pandemic.

Inside-image-of-Dr-Karippur-Nanda

In the article, he says that even though the pace of digital transformation accelerated during COVID-19, one worrying trend was the percentage of failed projects with many enterprises not fully achieving the desired business outcomes.

The pandemic has forced enterprises to speed up digital projects to drive their business and respond to the crisis. Dr Kumar highlights that successful digital transformation requires scalable and sustainable technology adoption.

“Before the projects are initiated, the enterprises need to develop clear metrics of measuring the success in areas such as customer experience, strategic goals such as business model innovation, operational efficiency, and sustainability. Such metrics can include revenue growth, customer satisfaction scores, and employee productivity. These project-specific metrics should be worked into the overall digital transformation plan and tracked using established key performance indicators,” said Dr Kumar.

To read the full article, please click here.

 

LATEST NEWS

SP Jain Group launches SP Jain London School of Management
The Rise of Bitcoin: A Dive into Global Finance Dynamics
EMBA: Journey to Leadership Excellence in the Future
From EMBA to Leadership: A Guide to Career Transformation
Digital India's Impact Across Sectors: A Data Driven Revolution
AI Funding Trends: Implications for Resilient Supply Chains
The Multi-Campus MBA Advantage: Beyond Classroom Learning
SP Jain Group's International Network Expands with London Campus
SP Jain London School of Management: A Global Education Hub
Millennial Shopper's Guide: Twitter Advertising
Unlocking the Potential of Persistent Homology (PH) in Destination Marketing