Dr Karippur Nanda Kumar (Professor & Area Head, Information Technology, SP Jain School of Global Management) speaks to Analytics Insight on facilitating digital transformation through applied research.
Dr Nanda considers the importance of understanding the role and impact of digital transformation on customer experience in developing a clear strategy in this area in the first place.
In the article, he says, “The increasing awareness of digital transformation across Asia puts a spotlight on how organisations think of innovation, leadership, and related practices. The pace of transformation has accelerated, especially in this COVID-19 pandemic era. But digital transformation requires a reimagining of business practices to derive maximum value from digital technologies such as artificial intelligence, the Internet of things (IoT), big data, and cybersecurity.”
To read the full article, please click here.