The Future of Luxury – Power Talk by Yves Hanania (CEO

What are the key trends shaping the future of the luxury industry? SP Jain School of Global Management organised a Power Talk by Yves Hanania (CEO - Lighthouse) for the Master in Global Luxury Goods & Services Management (MGLuxM) students to help them understand the industry outlook.

Mr Hanania is the author of ‘Le luxe demain’, a book that examines the future trends within the luxury industry. His company Lighthouse is a boutique strategy and branding consultancy firm headquartered in France. It has a strong portfolio that includes global brands, primarily in luxury, fashion and hospitality, such as Onefinestay (AccorHotels), Corneliani (InvestCorp), Kenzo (LVMH), Superdry, Calvin Klein, UBS Wealth Management, Estée Lauder, Nespresso, Braun, Moët & Chandon (LVMH) and more.

The session was held on March 11, 2020 at SP Jain’s Mumbai campus. Here are some key highlights:

Mr Hanania offered students valuable insights into how luxury brands are focusing more on sustainability and inclusiveness
He highlighted 10 key trends that are shaping the future of luxury
He addressed how leading global trends need to be adapted for an emerging market like India
He discussed various aspects of strategy and branding from a luxury manager’s perspective

Student Experiences

“The masterclass conducted by Mr Hanania made us understand how effective brand strategy and positioning can be to revive even a dying brand.” – Shweta Bose (MGLuxM February 2020 Intake)

“The session delved deep into the world of strategy and brand positioning. His in-depth knowledge and easy-going personality made the learning experience more engaging.” – Rhea Singh (MGLuxM February 2020 Intake)

In Conversation with Yves Hanania

Mr Hanania talks about the role of sustainability, transparency, exclusivity and personalisation in the luxury industry. Watch video: