Power Talk Series – Industry leader Andrew George hosts a session on luxury retail

SP Jain School of Global Management firmly believes in providing its students with extensive industry exposure to help them gain knowledge and market awareness from the pioneers in the industry. To build upon such experiences, SP Jain has introduced an exclusive Power Talk series for its Master in Global Luxury Goods & Services Management (MGLuxM) students. It’s an initiative to promote direct interaction between the students and industry experts and supplement academic learning with real-world market insights.

The MGLuxM February 2020 cohort kickstarted the Power Talk series with a two-day session by industry leader Andrew George on February 19-20, 2020 at the Mumbai campus. Over his decade-long experience training employees for some of the world’s most iconic luxury brands, he has worked with several renowned names including Louis Vuitton, Jean-Paul Gaultier and Moschino, among others.

During his session on retail operations & strategy, Mr George shared in-depth insights on the dynamics of the luxury retail space within a complex market like India and the key trends redefining the luxury retail industry today. He discussed the buying and merchandising approach of high-end luxury brands, statistical data relevant to the current market, and the buying-behaviour of millennials and how they are impacting the luxury industry on a large scale.

Mr George also explained the significance of luxury client profiling. To enhance the students’ learning experience, he encouraged them to create mood boards for brands. He also shed light on how luxury is shifting from omni-channel to omni-personal, the idea behind brand advertising and customer connect, and the importance of online sales and supply chain.

The session helped the students gain a practical understanding of the strategies and approaches used in the luxury industry. Here’s what they shared about their experience:

“I was fascinated by the session. It helped me understand how luxury brands function.” – Puja Sethia (MGLuxM February 2020 Intake)

“I was keen on learning how to gain a foothold in the luxury market and Mr George offered us actionable insights on it.” – Shivansh Lodha (MGLuxM February 2020 Intake)

“Knowing his rich industry experience, especially with a luxury conglomerate like LVMH, I was excited about the session. He covered all the essential topics and his session was a great learning experience.” – Yash Naik (MGLuxM February 2020 Intake)

Andrew George shares his experience

Mr George talked about his experience with Louis Vuitton, conducting the Power Talk for the Luxury Management students and shared tips for aspiring luxury managers. Watch video: