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SP Jain in the News

The Rise of Auli Lifestyle: An alum’s journey to Shark Tank success


In an article featured on Easy Shiksha, Aishwarya Biswas, an alumnus (GMBA batch 2008) of SP Jain School of Global Management and founder of Auli Lifestyle, reflects on her entrepreneurial journey, highlighting key milestones and experiences that shaped her path to success.

GMBA Aishwarya Biswas EasyShiksha

She talks about her journey from humble beginnings to the grand stage of Shark Tank India, which is nothing short of remarkable. As Auli celebrates its sixth-year anniversary, Aishwarya reflects with gratitude on the journey that has brought them to this point. From humble beginnings to expanding overseas and garnering a loyal customer base of over three lakh repeat patrons, the Auli story is a testament to entrepreneurship's transformative power.

She further adds, “One of the key insights gained from my time at SP Jain Global was the importance of adaptability and agility in the face of ever-evolving market landscapes. Armed with this knowledge, I ventured into the corporate realm, honing my skills and expertise at esteemed organisations like Reliance and Godrej. Over the course of a decade, I absorbed invaluable lessons, navigated challenges, and cultivated a deep understanding of consumer behaviour and market dynamics.”

To read the full article, please click here.



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