In today’s hyperconnected world, marketing no longer operates within the comfort of familiar borders. Brands speak to audiences that differ not only in language, but in values, habits, media consumption patterns, and cultural frames of reference. The ability to resonate across cultures while still creating relevance at the local level has become one of the defining capabilities of successful global marketers. This is not just a theoretical shift; it is a practical, measurable strategic necessity.
Topics: MBA, Global MBA, Thought Leadership, Faculty Insights, GMBA, Global marketing
