Are we all moving towards a new way of life with COVID19? The answer is a big YES. So, what?
This write up focuses on the impact of the Pandemic, and the way companies should prepare to adapt to changing needs of consumers. What If analysis, an approach that focuses on possible outcomes under varying scenarios, can be helpful to companies to critically think and evolve strategies to cope with ambiguity and prepare for an uncertain future. This practice has become an imperative learning and is applied in real-life industry projects at S P Jain School of Global management.
Topics: Thought Leadership, Faculty Insights
