SP JAIN'S DIGITAL MARKETING & METRICS (DMM) IS A 9-MONTH WEEKEND PROFESSIONAL TECHNOLOGY PROGRAM that comprehensively prepares students for career growth and success in the fast-growing digital marketing space. The program is unique in that it covers both the theory and application of digital marketing tools and techniques like content development, inbound marketing, social media marketing and evaluation of campaigns. The weekend format of the program (classes on Saturday) is ideal for working professionals who wish to update their skills and develop new competencies, without interrupting their personal and professional lives.
PLEASE NOTE: THIS PROGRAM IS NOT ACCREDITED BY TEQSA, ASQA OR ANY REGULATORY BODY IN INDIA OR OVERSEAS.
Why SP Jain's DMM?
From SEO, online ads, paid/organic search to social media marketing, content development and inbound marketing – over the period of the program, S P Jain’s DMM program takes you deep into every aspect of online marketing. And, not simply from a theoretical perspective, but also through a practical, live project where you work in teams to execute a digital marketing strategy with real time assets, measure performance and monitor and improve tactics. The live projects is important as it helps you hone and develop your knowledge and skills of digital tools, and showcase your portfolio of learning and experiences within the field.
Our program, tailored for busy working professionals like you, makes use of a flexible study format that minimises your time away from work and family, and at the same time, helps you develop the skills needed to speed up your momentum at work.
This flexible 'Blended Learning' format offers the most modern way to learn. It combines online home study (over weekdays) with face-to-face and practical learning (over weekends) to create a convenient, technology-enabled learning experience to students.
Just like how pilots, F1 drivers and disaster response teams use advanced simulations to learn how to respond to high-intensity situations, our students practice and sharpen their skills in the simulated and real-time environment of our ‘Digital Labs’. Students apply key digital marketing concepts and execute real-time and integrated digital marketing strategies for chosen businesses. Panels of industry experts are drawn from several fields who will also support and mentor them throughout the program.
On completing the program, students will have developed a world-class 'Portfolio' that documents and showcases key elements and learning outcomes of the program. By showcasing a student’s command of strategies, digital tools, execution and measurement techniques, the portfolio will act as a starting point for discussion with prospective employers on job opportunities in areas like Digital Marketing/Online Marketing, Mobile Marketing, SEO Account Management, Web Analytics, Search and Social Media Marketing, Web Content Management, Digital Creative Development, Marketing Communications and Strategic Marketing, among others.
Participants of the program are guided and stimulated by a world-class body of local and international faculty comprising highly skilled Online Marketing experts and leaders. Their repertoire of industry experience and research background establishes them among the leaders and opinion makers in the industry.
THE SP JAIN ADVANTAGE
- 238 hours of online lessons
- 258 hours of face-to-face lessons over Saturdays (8 hours)
- Design Strategy & Objectives for the target firm. Understand segments and develop media plans
- Develop website, set up paid media and advertising network
- Social Media Marketing & nurture the lead funnel
- Measure, monitor & modify digital assets and content strategy
Participants of our DMM program are guided and stimulated by a world-class body of local and international faculty comprising highly skilled industry experts and leaders like:
- MR. PRADEEP RACHERLA (Director – Aspiron Consultants)
- MR. AVINASH JHANGIANI (Chief Innovation Officer – Omnicom)
- DR. SRINI R. SRINIVASAN (Associate Professor Jamnalal Bajaj Institute of Management Studies - JBIMS)
- MR. AHMED AFTAB NAQVI (CEO & Co-Founder – Gozoop)
- MR. MILIND PATHAK (COO - Madhouse)
- MR. ANANTHANARAYANAN V (Founder & CEO – Techdivine Creative Services
On completing the program, students will have developed a world-class 'Portfolio’ that documents and showcases key elements and learning outcomes of the program against a specific industry. By showcasing a student’s command over strategies, digital tools, execution and measurement techniques, the Portfolio will act as a starting point for discussion with prospective employers on job opportunities in areas like Online Marketing, Mobile Marketing, SEO Account Management, Web Analytics, Search and Social Media Marketing, Web Content Management, Digital Creative Development, Marketing Communications and Strategic Marketing.
A Bachelor's degree or above from a recognised, accredited higher education institution
2+ years of experience
Excellent communication skills and working knowledge of Microsoft Excel is a must
A reasonable interest to pursue a career in Digital Marketing; good presence on social media sites
- Submit your application online (free of cost)
- Appear for further evaluation comprising an aptitude test and a personal interview (Aptitude + Evaluation Fee: INR 3,000)
The tuition fee must be paid in the following instalments:
- 25% within 7 days of receipt of Offer of Admission
- 75% before 2 weeks of course commencement