SP JAIN'S DIGITAL MARKETING & METRICS (DMM) IS A 9-MONTH WEEKEND PROFESSIONAL TECHNOLOGY PROGRAM that comprehensively prepares students for career growth and success in the fast-growing digital marketing space. The program is unique in that it covers both the theory and application of digital marketing tools and techniques like content development, inbound marketing, social media marketing and evaluation of campaigns. The weekend format of the program (classes on Saturday) is ideal for working professionals who wish to update their skills and develop new competencies, without interrupting their personal and professional lives.  

PLEASE NOTE: THIS PROGRAM IS NOT ACCREDITED BY TEQSA, ASQA OR ANY REGULATORY BODY IN INDIA OR OVERSEAS.

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From SEO, online ads, paid/organic search to social media marketing, content development and inbound marketing – over the period of the program, S P Jain’s DMM program takes you deep into every aspect of online marketing. And, not simply from a theoretical perspective, but also through a practical, live project where you work in teams to execute a digital marketing strategy with real time assets, measure performance and monitor and improve tactics. The live projects is important as it helps you hone and develop your knowledge and skills of digital tools, and showcase your portfolio of learning and experiences within the field. 

Our program, tailored for busy working professionals like you, makes use of a flexible study format that minimises your time away from work and family, and at the same time, helps you develop the skills needed to speed up your momentum at work.

This flexible 'Blended Learning' format offers the most modern way to learn. It combines online home study (over weekdays) with face-to-face and practical learning (over weekends) to create a convenient, technology-enabled learning experience to students. 

The face-to-face component includes quizzes (that test your preparation of course material), practical exercises and application-based sessions that will let you define and streamline your domain expertise and build professional skillsets. 
 
This practice-based approach is what really sets us apart -- not only does it allow you to develop skills in one of the most in-demand fields of today, but develop a portfolio of real-world strategies even before you graduate! This is done through group projects and interactions with industry experts and leaders. 

Just like how pilots, F1 drivers and disaster response teams use advanced simulations to learn how to respond to high-intensity situations, our students practice and sharpen their skills in the simulated and real-time environment of our ‘Digital Labs’. Students apply key digital marketing concepts and execute real-time and integrated digital marketing strategies for chosen businesses. Panels of industry experts are drawn from several fields who will also support and mentor them throughout the program.

On completing the program, students will have developed a world-class 'Portfolio' that documents and showcases key elements and learning outcomes of the program. By showcasing a student’s command of strategies, digital tools, execution and measurement techniques, the portfolio will act as a starting point for discussion with prospective employers on job opportunities in areas like Digital Marketing/Online Marketing, Mobile Marketing, SEO Account Management, Web Analytics, Search and Social Media Marketing, Web Content Management, Digital Creative Development, Marketing Communications and Strategic Marketing, among others.

Participants of the program are guided and stimulated by a world-class body of local and international faculty comprising highly skilled Online Marketing experts and leaders. Their repertoire of industry experience and research background establishes them among the leaders and opinion makers in the industry.

A unique feature of the program is that it uses an advanced Blended Model of Learning to equip students to be certified specialists in Machine Learning without interrupting their careers. The program duration includes: 
  • 238 hours of online lessons
  • 258 hours of face-to-face lessons over Saturdays (8 hours) 
ONLINE LESSONSThis is the most modern way to learn. Students are given access to a suite of multimedia and interactive learning tools such as blogs, journals, discussion boards, articles and quizzes that help them gain a foundation in Digital Marketing, from the convenience of their homes. It is believed that the discipline of online learning enhances learning agility and retention of fundamentals since students learn at a pace that suits them. This section of the program can be completed by the student anytime during the week. 
 
FACE-TO-FACE LESSONSConducted over weekends and set within the traditional definitions of a classroom, participants are exposed to specialist topics in Digital Marketing, discussions and debates with peers (drawn from varied industries and work backgrounds), and interactions with industry experts and leaders who bring with them up-to-the-minute insights and experience of creating winning Digital Marketing campaigns. These include both world-class professors and practitioners who have predominantly worked in the technology space.
 
LIVE CAPSTONE PROJECTS: The Capstone Project is a core element of the Digital Marketing curriculum. Students work in long-term teams to execute a digital marketing strategy with real-time digital assets, measure performance, and use the feedback to monitor and improve tactics. The capstone project module has been distinctively designed to be in complete sync with the in-class modules. 
The program covers key themes in the areas of digital marketing, each of which have been carefully encompassed in four tracks spread across the duration of the program.
 
TRACK 1: Marketing, Consumer Behaviour/Psychology, Buyer Persona
 
TRACK 2: Digital Ecosystems & Ecom Strategies, Web Design/Development, Mobile Marketing & Digital Media Planning
 
TRACK 3: Digital Marketing Campaigns using adwords/SEO/SEM, Social Media Networks, CRM & Dashboards, Ethical Hacking & Cybersecurity
 
TRACK 4: Python Scripts, Sentiment & Web Analytics, Data Visualization & ORM
 
STUDENTS ARE ALSO REQUIRED TO PURSUE ANY ONE OF TWO ELECTIVES: 
 
ELECTIVE 1: Machine Learning - Using Tensor flow to optimize pricing models for e-Commerce businesses
 
ELECTIVE 2: Marketing Metrics, Audit & Evaluation & Growth Hacking
 
CAPSTONE PROJECT MAPPING TO THE TRACKS: 
  • Design Strategy & Objectives for the target firm. Understand segments and develop media plans
  • Develop website, set up paid media and advertising network
  • Social Media Marketing & nurture the lead funnel
  • Measure, monitor & modify digital assets and content strategy
The live capstone project under the tutelage of the Project-in-Charge will enable students to showcase a bouquet of their learning through the project to current/ prospective employers. 

Participants of our DMM program are guided and stimulated by a world-class body of local and international faculty comprising highly skilled industry experts and leaders like:

  • MR. PRADEEP RACHERLA (Director – Aspiron Consultants)
  • MR. AVINASH JHANGIANI (Chief Innovation Officer – Omnicom)
  • DR. SRINI R. SRINIVASAN (Associate Professor Jamnalal Bajaj Institute of Management Studies - JBIMS)
  • MR. AHMED AFTAB NAQVI (CEO & Co-Founder – Gozoop)
  • MR. MILIND PATHAK (COO - Madhouse)
  • MR. ANANTHANARAYANAN V (Founder & CEO Techdivine Creative Services

On completing the program, students will have developed a world-class 'Portfolio’ that documents and showcases key elements and learning outcomes of the program against a specific industry. By showcasing a student’s command over strategies, digital tools, execution and measurement techniques, the Portfolio will act as a starting point for discussion with prospective employers on job opportunities in areas like Online Marketing, Mobile Marketing, SEO Account Management, Web Analytics, Search and Social Media Marketing, Web Content Management, Digital Creative Development, Marketing Communications and Strategic Marketing.

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Applicants must have:
  • A Bachelor's degree or above from a recognised, accredited higher education institution
  • 2+ years of experience
  • Excellent communication skills and working knowledge of Microsoft Excel is a must
  • A reasonable interest to pursue a career in Digital Marketing; good presence on social media sites 

APPLICATION PROCESS:

  • Submit your application online (free of cost)
  • Appear for further evaluation comprising an aptitude test and a personal interview (Aptitude + Evaluation Fee: INR 3,000)
The total tuition fees for the program will be INR 380,000 (plus GST).
 

The tuition fee must be paid in the following instalments: 

  • 25% within 7 days of receipt of Offer of Admission
  • 75% before 2 weeks of course commencement
There will be a merit based scholarship for students based on their qualification, work experience and performance in the aptitude test & personal interview.

 

Admissions are open to our November 2017 Intake.

Find yourself at the forefront of the on-going digital revolution. Explore major tools and channels that drive Digital Marketing.  Start at SP Jain.

Apply now

The SP Jain Digital Marketing & Metrics program is also offered in Full-Time format.
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