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Welcome to SP Jain Global Blogs – where the heart of our community comes alive through inspiring stories, industry insights, and first-hand experiences. From expert perspectives to real-life journeys, this is your space to explore, connect, and feel at home in a world of ideas and inspiration.

Buyer Persona and Customer Mapping Journey: Helping the Digital Marketeer

Written by Ananthanarayanan Venkateswaran, Faculty of Digital Marketing & Metrics at SP Jain School of Global Management.

 

Topics: Thought Leadership

Digital Marketing and the Millennial

Written by Dr. Srini. R. Srinivasan, Associate Professor of Strategic Management & Marketing at SP Jain’s Digital Marketing & Metrics Program.

Topics: Digital Marketing, Thought Leadership

“Principle of Marketing and Metrics” – Helping the digital marketer enthusiast

Written by Moloy Chakravorty, Professor of Principle & Practices of Marketing at SP Jain’s Digital Marketing & Metrics Program.

Topics: Digital Marketing, Thought Leadership

The Delicate Dance of Engineering and Business

How Classical Bharatanatyam Taught Me Valuable Lessons in Pursuing My Career For Srividya Rajagopal, a current Master of Global Business student at SP Jain School of Global Management, discipline and focus are crucial elements of a learning journey. And the best way to learn those? The classic Indian dance of Bharatanatyam.

Topics: Thought Leadership

Block Chain Technology – The Future of the Supply Chain Industry

 

The blockchain is an undeniably ingenious invention – the brainchild of a personor group of people known by the pseudonym, Satoshi Nakamoto. By allowing digital information to be distributed but not copied, blockchain technology created the backbone of a new type of internet.

Topics: Blockchain, Global MBA, Thought Leadership

8 Things Millennials Can Learn from F1 World Champion, Niki Lauda

 

Sports is a world of its own. It brings out the ‘human’ in us — the unquenchable drive, high aspirations to do better than the best, competitive spirit, constant need for practice, innovation, risks, and so much more. It’s a tough world layered with its own share of insecurities and politics.

Topics: Thought Leadership

Offshore Outsourcing

 

Topics: Thought Leadership

The Moderating Effect of Type of Bank in Customer Retention for Islamic Banking in UAE

Written by Gleffany Pispis, Master of Global Business (MGB) student. SP Jain School of Global Management – Class of 2015.

Topics: Master of Global Business, Thought Leadership

Adventure Sports Tourism in Dubai: An analytical study of effectiveness of media communication

Written by Adnan Yahya, Master of Global Business (MGB) student. SP Jain School of Global Management – Class of 2015.

Topics: Thought Leadership