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SP JAIN GLOBAL BLOGS

Welcome to SP Jain Global Blogs – where the heart of our community comes alive through inspiring stories, industry insights, and first-hand experiences. From expert perspectives to real-life journeys, this is your space to explore, connect, and feel at home in a world of ideas and inspiration.

Next Generation Service Model for the Digital Age

Topics: Digital Marketing, Global MBA, Thought Leadership

Modern-Day Global Leadership, What Does it Take?

We always hear that leadership is the essential ingredient for a successful business, everyone needs leadership capability, leadership, leadership and more leadership?

Topics: Careers, Thought Leadership, Faculty Insights

Sky Full of Drones – Why the Drone is the Emblem of Disruptive Tech

The geek has inherited the earth and for good reason. As start-ups began mushrooming in the 21st century, we observed a new axis of power. The tribe of suits in 9 to 5 setups are slowly dwindling and hipsters in welding helmets, twirling wrenches, and calibrating callipers are rapidly creating a new normal. Where creativity and technology driven initiatives are cutting industry time by less than half with outputs in measures of double. And the technology that demonstrates this to the hilt – Drone Tech.

Topics: Thought Leadership

Higher education the next target for technology revolution

The revolutionary impact of technology is about to be felt in education says Nitish Jain, owner of a Sydney management school that, in only 13 years, has an MBA degree which consistently scores highly in global rankings.

Topics: Thought Leadership

Alternatives to Coursera for Machine Learning Classes, On and Off the Web

Written by Dr Debashis Guha, Director of Machine Learning Program at SP Jain School of Global Management.

Topics: Thought Leadership

Quick Tips on Google Adwords, SEO, SEM & Google Analytics

Written by Ananthanarayanan Venkateswaran, Faculty of Digital Marketing & Metrics at SP Jain School of Global Management.

Topics: Thought Leadership

Buyer Persona and Customer Mapping Journey: Helping the Digital Marketeer

Written by Ananthanarayanan Venkateswaran, Faculty of Digital Marketing & Metrics at SP Jain School of Global Management.

 

Topics: Thought Leadership

Digital Marketing and the Millennial

Written by Dr. Srini. R. Srinivasan, Associate Professor of Strategic Management & Marketing at SP Jain’s Digital Marketing & Metrics Program.

Topics: Digital Marketing, Thought Leadership

“Principle of Marketing and Metrics” – Helping the digital marketer enthusiast

Written by Moloy Chakravorty, Professor of Principle & Practices of Marketing at SP Jain’s Digital Marketing & Metrics Program.

Topics: Digital Marketing, Thought Leadership