Dubai’s buoyant hospitality sector, which is gearing up to host more than 20 million visitors at the World Expo 2020, is way ahead of seven other key global cities in average spend per overnight visitor as well as in the number of hotel keys per resident. Among the many lessons learnt, Karan Sampat, MGB Sep’18 student at SP Jain School of Global Management, recounts three key marketing lessons from his global learning visit to the InterContinental Hotels Group (IHG) in Dubai:
Topics: Master of Global Business, Student Life & Experiences
