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SP JAIN GLOBAL BLOGS

Welcome to SP Jain Global Blogs – where the heart of our community comes alive through inspiring stories, industry insights, and first-hand experiences. From expert perspectives to real-life journeys, this is your space to explore, connect, and feel at home in a world of ideas and inspiration.

The story of India’s first super app – Abhisyant Anasapurapu (BBA 2020)

In a world driven by innovation and fueled by passion, Abhisyant Anasapurapu (BBA 2020) emerges as a beacon of modern entrepreneurship. His journey from a cricket and music lover to the co-founder of MYn, a groundbreaking super app, paints a vivid picture of ambition, perseverance, and the power of transformation.

Topics: MBA, Careers, Executive MBA, Bachelor of Data Science, Master of Global Business, Academics, Global MBA, Thought Leadership, Student Life & Experiences, Research & Case Studies, Alumni Stories, Master of AI in Business, Bachelor of Business Administration, Faculty Insights

Understanding the Power of Storytelling in Branding – An Interview with Dr Nicolas Hamelin

Dr Nicolas Hamelin (Associate Professor of Marketing and Neuroscience Lab Director, SP Jain) , along with Park Thaichon, Dr Christopher Abraham, Nicholas Driver, Joe Lipscombe, and Jayarethanam Pillai recently

Topics: Research & Case Studies

Understanding Persistent Homology in Tourism in the United Kingdom – An Interview with Dr Tristan Chong

Dr Tristan Chong (Associate Professor and Area Head of Marketing, SP Jain) & Simon Rudkin (Senior Lecturer, Economics, Swansea University, UK) recently authored a research paper titled ‘Persistent Homology in Tourism: Unlocking the Possibilities’ in the Academic Journal named Tourism Management (ABS=4, ABDC=A*, IF= 7.432) Vol 81, December 2020, Article 104132.

Topics: Marketing, Research & Case Studies

Fashion Retail & Social Media: A User Engagement Analysis

This article is a short summary of a capstone research project, “Analysis of the factors affecting engagement rate in the fashion industry”, prepared by Maniza Jalal, a Master of Global Business student at the SP Jain School of Global Management. For detailed insights, statistics and development of the project findings, she can be contacted at maniza.ms18eb006@spjain.org.

Topics: Research & Case Studies