<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=717202372148975&amp;ev=PageView&amp;noscript=1">
Faculty Profile Page - Priti Bakhshi

Priti Bakhshi

Associate Professor

LinkedIn Profile


  • Doctor of Philosophy, Devi Ahilya University, India (2012)
  • Master of Commerce – Business Administration, Devi Ahilya University, India (2002)
  • Master of Arts – Economics, Devi Ahilya University, India (1999)
  • National Eligibility Test, UGC, India (1999)
  • Master of Business Administration – Financial Administration, Devi Ahilya University, India (1997)
  • Bachelor of Commerce, Devi Ahilya University, India (1995)


  • Economics & Finance
  • Financial Modeling and Analysis
  • Financial Management/Corporate Finance/Advance Corporate Finance
  • Investment Management/Security Analysis & Portfolio Management/Equity Portfolio Management
  • Advance Financial Statement Analysis
  • Risk Management in Commercial Banks
  • Project Finance
  • Business Valuation/Corporate Valuation
  • Strategic Financial Management
  • Accounting Fundamentals/Financial Accounting/Accounting for Decision Making

Academic Experience

  • Associate Professor – Finance & Banking; Dean-Research; and Chair – International Relations, Jaipuria Institute of Management, India (December 2011 – April 2021)
  • Associate Professor – Finance, ITM Business School, India (June 2008 – September 2011)
  • Lecturer – Finance, Narmada College of Management, India (August 2003 – September 2005)
  • Assistant Professor, IPS Academy, India (April 1999 – June 2002)

Corporate Experience

  • Deputy Manager – Finance & Accounts, Grasim Industries Ltd (June 2006 – May 2008)
  • Financial Consultant, Writers & Publishers Ltd and Sayaji Hotels Ltd (September 2005 – May 2006)
  • Finance Executive, Goyal Consultants (July 1998 – March 1999)
  • Finance Executive, Pennar Paterson Securities Ltd (April 1997 – June 1998)

Consulting Experience

  • IPR Project of NAHEP sponsored by World Bank in April 2021
  • Preparing SoPs for Skill Mantra Assessment Agency in March 2021
  • Aide-et-Action Project – Livelihood Study of 3 districts, 6 panchayats and 14 villages of Madhya Pradesh completed on March 19, 2021
  • Quantification system for key performance indicators of R&D Projects for INMAS Projects – DRDO (7-month project; completed on January 21, 2019)
  • Substance Related Knowledge, Attitudes and Beliefs Amongst Teenagers and Young Adults for UMS India and Indore Police – 6-Month Project (March 2019 – September 2019)
  • Star Faculty under Pradhan Mantri Kushal Vikas Yojna (PMKVY) – Government of India
  • 10000 Goldman Sachs Women Entrepreneurship Program in association with LBS and ISB
  • Organisational Restructuring at Grasim Industries in 2006
  • Restructuring of MPSLDB at IIM Indore in 1999

Research Interests

  • Investment Management
  • Financial Inclusion
  • Sustainable Development
  • Entrepreneurship
  • General Management


Investments/Asset Management

  • Prasad, S. S., Verma, A., Bakhshi, P., & Prasad, S. (2023). Global Stock Market Volatility and Its Spillover on the Indian Stock Market: A Study Before and During the COVID-19 Period. FIIB Business Review, 23197145231189600. Scopus Indexed, ABDC-C
  • Prasad, A., Bakhshi, P., & Guha, D. (2023). Forecasting the direction of daily changes in the India VIX index using deep learning. IIMB Management Review. (ISI Thomson Clarivate, ABDC “B” and Scopus)
  • Prasad, A,. Bakhshi, P (2022). Forecasting the Direction of Daily Changes in the India VIX Index Using Machine Learning. Journal of Risk and Financial Management 15: 552. https://doi.org/10.3390/jrfm15120552 (B Category – ABDC)
  • Prasad, A,. Bakhshi, P (2022). Role of the global volatility Indices in predicting the volatility Index of the Indian economy. Risks, 10 (12), 223. doi: 10.3390/risks10120223. Listed in ISI Thomson and “B” of ABDC
  • Prasad, A., Bakhshi, P., Seetharaman, A.(2022). The Impact of the U.S. Macroeconomic Variables on the CBOE VIX Index. J. Risk Financial Manag., 15, 126. https://doi.org/10.3390/jrfm15030126. (B Category – ABDC )
  • Chaudhary, R., Bakhshi, P.(2022). Impact of COVID-19 on the Stock Market Performance of Global IT Sector. The Journal of Asian Finance, Economics and Business, 9(3), 217-227. https://doi.org/10.13106/jafeb.2022.vol9.no3.0217
  • Chaudhary, R., Bakhshi, P. (2021). Selection of the right proxy market portfolio for CAPM. Investment Management and Financial Innovations, 18(3), 16-26. doi:10.21511/imfi.18(3).2021.02 (B Category – ABDC and Scopus)
  • Chaudhary, R., Bakhshi, P. and Gupta, H. (2020). Performance of Indian Stock Market during COVID-19. Investment Management & Financial Innovations, 17(3), 133-147. doi:10.21511/imfi.17(3).2020.11
  • Chaudhary, R., Bakhshi, P., & Gupta, H. (2020). Volatility in International Stock Markets: An Empirical Study during COVID-19. Journal of Risk and Financial Management, 13(9), 208. https://doi.org/10.3390/jrfm13090208
  • Chaudhary, R., Misra, D., & Bakhshi, P. (2020). Conditional relation between return and co-moments–an empirical study for emerging Indian stock market. Investment Management & Financial Innovations, 17(2), 308. doi:10.21511/imfi.17(2).2020.24
  • Bakhshi, P., Trehan, D., Giri, R., & Sinha, S. (2016). NPA Analysis for Private-Sector Banks Mainly HDFC Bank and Kotak Mahindra Bank. Siddhant-A Journal of Decision Making, 16(3), 183-189. doi:10.5958/2231-0657.2016.00022.7
  • Chaudhary, C. R., & Bakhshi, P. (2016). The Critical Review of Gold Monetisation Scheme and Sovereign Gold Bond Scheme. Journal of Applied Management-Jidnyasa, 8(1), 18. ISSN:0976-0326 http://www.simsjam.net/index.php/Jidnyasa/article/view/121048
  • Jha B. & Bakhshi P. (2017). Strategic Analysis of the Prospective Mergers in the Telecom Sector in India. Journal of Accounting and Finance, Vol 31, Issue 1 ISSN: 0970-9029

Governance and Sustainable Development

  • Saswat, S. S., Seetharaman, A., Maddulety, K., & Bakhshi, P. (2024). Adoption of Sustainability in Seaport Infrastructure: A Systematic Literature Review. International Journal of Social Ecology and Sustainable Development (IJSESD), 15(1), 1-12. http://doi.org/10.4018/IJSESD.333861. (Scopus Indexed)
  • Gupta, N., Ansari, N., Dammalapati, R., Kotecha, J., Jagwani, B., & Bakhshi, P. (2023). Audit committee nominee directors and bank performance: Evidence from Indian banks. Corporate Ownership & Control, 20(4), 8–31., Listed in B Category – ABDC https://doi.org/10.22495/cocv20i4art1
  • Sahoo, M., Srivastava, K. B., Gupta, N., Mittal, S. K., Bakhshi, P., & Agarwal, T. (2023). Board meeting, promoter CEO and firm performance: Evidence from India. Cogent Economics & Finance, 11(1), 2175465. . Listed in ISI, ABDC “B”. https://doi.org/10.1080/23322039.2023.2175465
  • Adke, V., Bakhshi, P., Askari, M (2023). Impact of digitalisation on customer experience management in retail banking" Submission code: IJEBANK-117956.Int. J. of Electronic Banking Listed in C of ABDC
  • Gupta, N., Mittal, S., Agarwal, T., Bakhshi, P., & Sahoo, M. (2022). Ownership concentration and bank performance: Evidence from India. Cogent Economics & Finance, 10(1), 2114177. Listen in B Category – ABDC
  • Sahoo, M., Srivastava, K., Gupta, N,. Bakhshi, P. , and Agarwal, T., & (2022). Promoter Ownership, Institutional Ownership and Firm Performance. Corporate Ownership & Control, 20(1). . Listen in B Category – ABDC
  • Adhau, S., Seetharaman, A., Maddulety, k., Bakhshi, P. (2022). The Impact of an Expanded Auditor's Report on the Stakeholders. Audit Financiar, XX(167). Listed in “C” of ABDC
  • Gupta, N., Mahakud, J., Tripathi, P. M., Agarwal, T., & Bakhshi, P. (2021). Do nominee directors influence bank performance? Corporate Ownership & Control, 19(1), 121–145. https://doi.org/10.22495/cocv19i1art10 (B Category – ABDC)
  • Bakhshi, P., & Chaudhary, R. (2020). Responsible Business Conduct for The Sustainable Development Goals: Lessons from Covid-19. International Journal of Disaster Recovery and Business Continuity, 11(1), 2835.
  • Jha B, Bakhshi P. (2019). Green Finance: Fostering Sustainable Development in India. International Journal of Recent Technology and Engineering. Volume-8 Issue-4, November 2019. DOI: 10.35940/IJRTE.D8172.118419
  • Bakhshi, P., & Kawadia, G. (2011). Qualitative analysis of proposed India-EU FTA–a study with special emphasis on clean & sustainable development. International Journal of Business Economics and Management Research, 2(8), 119-128. ISSN 2229-4848 http://indianjournals.com/ijor.aspx?target=ijor:ijbemr&volume=2&issue=8&article=010
  • Bakhshi, P. & Kawadia, G. (2011). A study on Renewable Energy Options and Green Financing. IJMSR/Vol. I/ Issue I/April-June, 2011. ISSN 2231-6388
  • Bakhshi, P. & Adhikari, C. Role of Educational Institutions in contributing towards the solution of Environmental Issues. Voyage into Environmental Issues, SIES, Mumbai
  • Bakhshi P. & Kawadia G (2010). Trade with EU can help India in Clean & Sustainable Development. ANVESH 2010 at Nirma Conference for Doctoral Research.
  • Bakhshi, P. & Kawadia, G. (2010). India's Sustainable Development through International Trade with EU. Vinod Gupta School of Management, IIT Kharagpur ICIF 2010.
  • Bakhshi, P. (2012). India’s Trade Dynamics and International Trade. Kohinoor’s Journal of Management Development and Research, Vol II Issue II, PP 25-34 ISSN:2249-023X
  • Bakhshi, P. & Kawadia, G. (2010). Strategies for Emerging Economies mainly India to cope up with Climate Change. IMT Ghaziabad ICSO2010 published in “How of Strategy?”

Financial Inclusion

  • Bakhshi P, Agartwal T. (2020). Impact of Education on Financial Inclusion: Study for India. Journal of Xi'an University of Architecture & Technology. Vol XII, Issue VII. https://doi.org/10.37896/JXAT12.07/2429
  • Bakhshi P, Attri R. (2020). Age-Wise Financial Inclusion in India. International Journal of Application or Innovation in Engineering & Management. Vol 9, Issue 5
  • Vijayvargy, L., & Bakhshi, P. (2018). Financial Literacy and Financial Inclusion in Rajasthan, India: An Empirical Study. IUP Journal of Applied Finance, 24(3), 35-53. ISSN: 0972-5105
  • Jha, B., & Bakhshi, P. (2018). Financial Inclusion in India: Growth Vs. Sustainability. Wealth: International Journal of Money, Banking & Finance, 7(2). ISSN 2277-9388 Impact Factor 3.47, UGC
  • Bakhshi, P. (2016). Review of Progress and Potential of Micro Insurance in India. International Journal of Advanced Research, 4(4), 1669-1675. doi:10.21474/ijar01/339, Indexed in Thomson Reuters
  • Bakhshi, P. (2016). FINANCIAL SECTOR REFORMS: MUST FOR SUSTAINABLE GROWTH OF NBFCMFI IN INDIA. IAEME Publication International Journal of Management (IJM) 0976-6502. 7. 185-190. http://iaeme.com/MasterAdmin/UploadFolder/IJM_07_03_017-2-3/IJM_07_03_017-2-3.pdf ISSN: 0976-6502
  • Bakhshi, P. (2016). Review of Pradhan Mantri Jan Dhan Yojana: Sab Ka Sath Sab Ka Vikas. Review of Professional Management, 14(1), 82-90. Doi:10.20968/rpm/2016/v14/i1/109415
  • Bakhshi, P. (2015). Union Budget 2015–16: Paradigm Shift from Financial Inclusion to Social Security (Jan Dhan to Jan Suraksha). International Journal in Management & Social Science, 3(5), 52-58. ISSN: 2321-1784 SCOPUS Indexed
  • Bakhshi, P.(2010). Impact of Micro Credit in Empowering Women. Micro Finance in India – Issues & Challenges. ISBN: 978-81-86307-34-2.

Other Publications

  • Bakhshi, P., Shukla, M., Singh, A., & Nayak, S. R. (2024). Quantification system for key performance indicators of R&D projects pertaining to public sector. International Journal of Public Sector Performance Management, 13(1), 42-57. Scopus Indexed
  • Bakhshi, P., Agrawal, R., Mendon, S., Birau, R., & Bărbăcioru, I. C. (2023). Framework of SDG leadership among SMEs in South Asian nations-using Interpretive Structural Modelling. Cogent Business & Management, 10(3), (OABM). DOI: 10.1080/23311975.2023.2253607. ISI Clarivate Analytics – WoS, Scopus Indexed
  • Agrawal, R., Bakhshi, P., Chandani, A., Birau, R., & Mendon, S. (2023). Challenges faced by women entrepreneurs in South Asian countries using interpretive structural modeling. Cogent Business & Management, 10(2). DOI: 10.1080/23311975.2023.2244755. ISI Clarivate Analytics – WoS, Scopus Indexed
  • Kalra, N., Seetharaman, A., Maddulety, K., & Bakhshi, P. (2022). Evolving Trends in Scholarly Publishing and Impact on the Monotony of Predators. GLIMS Journal of Management Review and Transformation 1–13. Sage Publication
  • Bakhshi, P. et. al., (2021). Quantification System for Key Performance Indicators in R&D Projects. International Journal of Public Sector Performance Management, 7(2). DOI: 10.1504/IJPSPM.2020.10034174 Inderscience Publication
  • Bakhshi, P., and Dubey, C. (2020). Retail service quality and customer commitment: the role of affective and continuance commitment on word of mouth communication. Academy of Marketing Studies Journal, 24(4). https://www.abacademies.org/articles/Retail-service-quality-and-customer-commitment-the-role-of-affective-and-continuance-commitment-on-word-of-mouth-communication-1528-2678-24-4-314.pdf
  • Kapoor, V., Tomar, V., Bakhshi, P., Shukla M., and VijayKumar (2021). Perception, Attitude and Support of Society Towards Drug Abuse: Does Gender, Age and Education Matter. Journal of Health Management, Volume 23 Number 2 Sage Publication
  • Dubey, C., & Bakhshi, P. (2019). Substance Abuse: Trends, Primary Care and Sustainable Transformation. Journal of Health Management, 21(4), 582–600. https://doi.org/10.1177/0972063419884398 Sage Publication
  • Dubey C, Bakhshi P, Shukla M (2019). Digital advertising – A New Strategy for Business Management. Apotheosis – Tirpude’s National Journal of Business Research (TNJBR) Volume 9 Issue 1 ISSN: 2319-5576
  • Dubey, C., & Bakhshi, P. (2018). A study on emotional intelligence amongst management students. BVIMSR’s Journal of Management Research, 10(1), 31-41. ISSN: 0976-4739
  • Bakhshi, P., & Dubey, C. The Impact of Service Quality and Customer Commitment on Word of Mouth Communication: A Study on Indian Retail Outlets. Anvesak -- Sardar Patel Institute of Economic and Social Research, Vol. 46, No. 1, PP- 44-60, ISSN: 0378-4568


  • Trehan, D. & Bakhshi, P. (2018). Chatar Patar: The scaling-up dilemma. Ivey & Harvard Business Review. Product #: W18667-PDF-ENG https://hbr.org/product/chatar-patar-the-scaling-up-dilemma/W18667-PDF-ENG
  • Bakhshi P., Shukla M., Dubey C. (2018). Reliance Jio: A Case of Disruption in Indian Telecom Industry. JSSGIW Journal of Management Volume V, Issue I, PP (70-78), ISSN:2349-3550
  • Bakhshi, P., & Bhagwat, J. (2019). Dilemma of a Campus Company: Baker’s Best “Spreading Happiness”. AMC Indian Journal of Entrepreneurship, 2(1), 29-33. DOI: 10.17010/amcije/2019/v2i1/143725 ISSN: 2581-7302
  • Bakhshi, P. & Dubey, C. (2016). India & the Emerging Markets. Case Center, Ref- 216-0025-1,216-0025-8
  • Bakhshi, P. (2014). Blessings in Disguise: A case study on Insulated Indian Economy. Indian Economy: Development Prospects & Perspective. Society of Technical and Management Professionals, ISBN: 8174468242


  • Nivethitha T, Bakhshi, P., Das, S., (November, 2023). Adoption of Robotic Process Automation and Generative Artificial Intelligence in Financial Accounting at11th International Conference ICBMG
  • Adke, V., Bakshi, P., & Askari, M. (2022, November). Factors Impacting Adoption of Social Media Channels for Customer Service Management: A Review. In 2022 17th International Workshop on Semantic and Social Media Adaptation & Personalization (SMAP) (pp. 1-5). IEEE. doi: 10.1109/SMAP56125.2022.9942218.
  • Adke, V., Bakhshi, P., Askari, M (2022)Impact of Disruptive Technologies on Customer Experience Management In ASEAN: A Review. 14-16 November 2022, Kota Kinabalu, Sabah, Malaysia, IEEE International Conference on Computing 2022 (ICOCO 2022)
  • Bakhshi, P., et al. (2021). The impact of business incubators for the economic development in India. ICB 2021, The 4th International Conference on Business, Vietnam. 04 - 05 November 2021, PP 672
  • Bakhshi, P., et al. (2021). Does Women Director Education Matter: Evidence from Indian Commercial Banks at Fintech, Business Ecosystem & Economic Development (RIFED Global, Paris) on June 25, 2021
  • Bakhshi P., Chaudhary R. (2021). Does Selection of Right Proxy Market Portfolio Important for CAPM at 18th AIMS International Conference, March 4-6, 2021
  • Bakhshi P., Shukla M. (2021). Mentorship in Management Education: Understanding the Finer Nuances at 18th AIMS International Conference, March 4-6, 2021
  • Bakhshi P., Shukla M. (2020). Climate change for developed, developing and undeveloped nations at International Conference on Sustainable and Renewable Energy Challenges and Opportunities organised by PIET in association with CSIR-NEERI during 15 and 16 December 2020. Best Paper Award and First Prize.
  • Bakhshi P. (2020). “Shareholders Value Creation” - Third Global Conference on Creating Value, organised by Customer Value Foundation, Journal of Creating Value June 3, 2020
  • Bakhshi P, Jha B. (2020). “Green Finance” - Seventeenth AIMS International Conference on Management organised by IIM Kozhikode. January 2-4, 2020.
  • Bakhshi P., Kawadia G (2019). Economic Development and Climate Change. International Conference - JIMC Indore June 22, 2019.
  • Bakhshi P., Jha B., Shukla M (2019). Bank: Banking on Technology. International Conference - Recent Advances & Innovation in Business Management & Science. Acropolis, Indore June 7, 2019.
  • Bakhshi P., Jha B. (2017). Financial Inclusion and Growth. 1st Asia-Pacific Conference by JIM & Sunway University in Singapore. October 20-21, 2017.
  • Jha B. & Bakhshi P. (2017). Strategic Analysis of the Prospective Mergers in the Telecom Sector in India (Best Paper Award), RDA 20th International Conference on Sustainable Growth, Innovation & Resolution in the New Millennium, March 25-26, 2017.
  • Bakhshi, P. & Dubey, C. (2016). India: The Most Emerging Market in the World. AIB India 2016 Conference at IIM Indore, April 21-23, 2016.
  • Bakhshi, P. An Empirical study of Women Micro entrepreneur and Micro Finance – SIES, Mumbai.
  • Bakhshi, P. Role of Microfinance in Women Empowerment. National Seminar on managing growth in India, Vijayawada.
  • Bhagwat, J. & Bakhshi, P. (2016). Golden Crest and Cream Bakery: Decision Dilemma. National Case Symposium on Management.
  • Bakhshi, P. Growth & Development Perspectives for India during Global Economic Meltdown. Transforming Present Economic Challenges into Global Prosperity, ISBN:8174468242, ISBN13: 9788174468246.
  • Bakhshi, P. & Pipara, S. Globalization & Changing Employer-Employee Relationship. HR Proceedings of ITM. ISBN:978-81-7446-826-0.


  • Reviewer at Applied Economics (Applied Financial Economics) – Taylor & Francis (A Category in ABDC List)
  • Reviewer at Cogent Economics and Finance – Taylor & Francis (B Category in ABDC List)
  • Reviewer at Drugs and Alcohol Today – Emerald Publishing (Scopus Indexed)
  • Reviewer at The Case Journal – Emerald Publishing (Scopus Indexed)
  • Reviewer at Gurukul Business Review – Web of Science
  • Editor at International Journal of Business Marketing and Management
  • Editor at International Organization for Scientific Research
  • Reviewer at Management Dynamics – Jaipuria Institute of Management, Lucknow
  • Reviewer at ICTACT – Journal of Management Studies
  • “Campus Chronicle”: Jaipuria Institute of Management, Indore (2013 & 2014)
  • “Amity CSR Awards 2011” – Souvenir of Amity CSR Awards 2011 (December 10, 2011)
  • “Acumen – A Compendium of Finance Projects”: ITM Business School, Navi Mumbai (2008-10)

Awards & Recognition

  • Recipient of "Outstanding Woman Management Researcher Award" by AIMS International.
  • Recipient of “Best Professor – Finance & Banking” by IDMBA-AMP on June 16, 2019 at Hyderabad
  • Recipient of “Women Achiever’s Award” by Idreamz Production on May 13, 2019
  • Recipient of “Teaching Award: The Demystifying Award” in 2018 by Jaipuria Institute of Management Indore
  • Recipient of “Teaching Award: Problem Solver of the Year Award” in 2017 by Jaipuria Institute of Management Indore


  • External PhD Examiner at Babu Banarasi Das University, Lucknow, India
  • External Examiner for Economics and International Business at AMA International University, Bahrain