Yee Kok Wah Frankie
Adjunct Faculty
LinkedIn ProfileEducation
- Master of Business Administration, University of Birmingham (2001)
- Bachelor of Business (Economics), Swinburne University of Technology (2004)
- Postgraduate Diploma (Marketing), Chartered Institute of Marketing (1997)
Areas of Expertise
- Marketing & Strategy
- Innovation, Decision-Making & Leadership
SUBJECTS TAUGHT / STUDENT PROJECT MENTOR
- Organisational Behaviour
- Strategic Management
- Regional Immersion Project 2
- Leadership and Cross-Cultural Management
- Business Acumen
- Global Adaptability
- Change Management
EXPERIENCE
Academic Experience
- Northumbria University, Adjunct Lecturer (15 years)
- University of London, Adjunct Lecturer (Royal Holloway) (2 years)
- Murdoch University, Adjunct Lecturer (15 years)
- University of College Dublin, Adjunct Lecturer (15 years)
- James Cook University, Adjunct Lecturer (10 years)
Corporate Experience
- Freelance consultant and lecturer (2015-Present)
- Strategy & Business Development Director at Asia Expat Guides Pte Ltd (2015-2020)
- Associate Consultant at Corporate Edged Pte Ltd (2004-2005)
- Academic Project Consultant at The Chartered Institute of Marketing (1999-2000)
- Group Marketing Director, Don Shudar International Pte Ltd (1994-1999)
Consulting Experience
- Far East Organisation, Strategic Marketing Planning (2016)
- J&R Bossini Fashion Pte Ltd, Training Needs Audit (2016)
- Maxiz Bhd Sdn, Strategy Review (2017)
- Training Expert.com, Data, Metrics, Reporting and Analytics in HRM (2017)
- Multimedia University (Malaysia), Strategy Review (2019)
Research Interests
- Change management for family business
- Strategy and Innovation for small to medium enterprise
Chapters in Books
- Updated data for the 2nd edition of “Gaming Operations: An overview of the Industry” written by Dr Aloysius Lee (2016)
Editorial and Reviewer Activities
- Peer Reviewed Journal Article – Strategic Management of the Geographe Wine Region by Dr Aloysius Lee (2016)
Conferences & Workshop
Organised by Singapore Press Holding
- Career Life Cycle and Career Switch
- Motivating a diverse workforce
- Charting new career paths
Organised by National University of Singapore
- Choosing the right career after graduation
- Succeeding at job interviews
Organised by Singapore Human Resource Institute
- Career Switch and Development
Memberships
- Higher Education Academy (UK) – awarded Associate Fellowship in 2017
- Murdoch Learning Excellence Academy (Australia) – awarded Associate Fellowship in 2017
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