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Winnie-Wong (Faculty page image)

Winnie Wong

Adjunct Faculty

LinkedIn Profile

Education

  • Master of Business Administration, INSEAD, France & Singapore (2018)
  • Bachelor of Commerce, Queen’s University, Canada (2011)
AREAS OF EXPERTISE
  • Marketing & Strategy
  • Innovation, Decision-making & Leadership
  • World Cultures & Communication
  • E-commerce & Technology
SUBJECTS TAUGHT / STUDENT PROJECT MENTOR
  • Technology
  • Entrepreneurship
  • Marketing
  • Strategy
  • Leadership
EXPERIENCE

Academic Experience

  • ESSEC Business School: Keynote speaker on strategy consulting careers with Masters in Management students
  • National University of Singapore: Keynote speaker on technology & strategy consulting careers with Bachelor of Business Administration students
  • Young Women’s Leadership Connection: Keynote speaker on branding, networks, and community building to female business professionals a the Future Women Leaders Forum

CONSULTING EXPERIENCE

Selected experience with The Boston Consulting Group:

  • Digital Bank Build: Conducted due diligence & crafted go-to-market strategy for digital banking licence in $20B market by developing partnership strategy, leading co-ideation workshops, testing the CVP in the market, and building the business case for board approval.
  • Consumer retail tech: Advised tech, retail & F&B MNCs on customer experience service and product offerings, increasing top-line revenue by 14%.
  • Retail Omnichannel: Boosted revenue by 8% YOY for a major Asian retailer through cohesive end-to-end customer omnichannel experience, leveraging user design thinking for online digital media, e-commerce platform navigation and online customer service touchpoints.
  • Financial Institutions: Led PMO of FI transformation, realising $20M+ in incremental profit, including top-line growth (target customer acquisition, revised product portfolio, sales channels) and bottom-line cost optimisation (procurement, automation, re-org).

CORPORATE EXPERIENCE

  • Business Planning & Operations Lead, Meta: Drove strategic planning, operational cadences, performance review, trend identification & risk mitigation for $2.3B business.
  • Consultant, The Boston Consulting Group: Partnered with major technology & consumer companies to build, deploy, and scale marketing, product and commercialisation strategies; including go-to-market feasibility, customer segmentation, customer value proposition, product range, tech platform & partnerships.
  • Project Manager, Global Fashion Group (Rocket Internet): Responsible for multiple concurrent modules in project engagements with subsidiary companies & partners, including managing cross-border project delivery whilst interfacing with multiple internal & external stakeholders, and provided execution leadership on behalf of senior leadership, ensuring on-time quality outcomes, developing IP and mentoring junior colleagues in the process.
  • Senior Consultant, Fusion Analytics: Led market research engagements with Fortune 500 companies to develop segmentation strategies, optimise merchandising portfolio, and re-design brand and marketing campaigns.

Research Interests

  • Technology
  • Entrepreneurship
  • Strategy

Awards & Recognition

Forte Fellowship for proven community leadership