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Ritu Srivastava


Assistant Professor and Deputy Director – Learning & Teaching


  • PhD, University of Lucknow, India (2008-2015)
  • Masters in International Business, Department of Applied Economics, University of Lucknow, India (2003)
  • Qualified NET (UGC) in Management Studies (2008)
  • Managerial Economics, Macro Economics, Global Business Environment, International Trade
  • International Commodity Management, International Business Strategy, Geopolitics & Global Risk Analysis, Doing Business in India

Academic experience

  • 15 years of experience in teaching in leading management institutes like Birla Institute of Management Technology, NIILM Centre for Management Studies, Asia Pacific Institute of Management, Lal Bahadur Shastri Institute of Management & Development Studies

Corporate experience

  • Merchandiser - Hard Goods, Kraftwares India

Research Interests

  • Srivastava Ritu (2019), Smart City Mission: E-governance for Global Competitiveness, International Journal of Economic Research, Vol. 16, Issue 1, 83-90
  • Singh Archana, Srivastava Ritu (2019), Seasonal variations in milk procurement and milk marketing: A case of the Rajasthan Cooperative Dairy Federation, India, International Journal of Management Concepts and Philosophy, DOI 10.1504/IJMCP.2018. 10019460
  • Cheema Surbhi, Srivastava Ritu (2018), Tale of a City – Greater Noida: A Qualitative Study, European Journal of Social Sciences, Vol. 1, Issue 3, 111-122
  • Srivastava Ritu, Singh Archana (2018), Digitising India through Mobile applications - Measuring the success of the Indian Government, Journal of Management Research & Analysis, Vol. 5, Issue 1, 52-56
  • Srivastava Ritu, Gupta Hema (2017), Relationship Marketing through Social Media, Journal of Advanced Research in Journalism, Vol. 4, No 3&4, 97-103
  • Srivastava Ritu, Himani (2017), Will UBI be the perfect Social Security Scheme in India? Advances in Social Change, Leadership & Organisational Decision Making, Bloomsbury India, 34-43.
  • Srivastava Ritu (2016), The Investment Model of Crowdfunding for MSME (Micro, Small and Medium Enterprises), International Perspectives on Crowdfunding: Positive, Normative and Critical Theory, Emerald Publishers, 169-185
  • Srivastava Ritu, Prakash Ajai (2014), Value creation through cross-border mergers & acquisitions by the Indian pharmaceutical firms in Journal of Strategy & Management, Vol.7, No.1, 49-63

Conference Presentations

  • Paper presented titled “Tale of an Indian City - Socio-Economic Development and Rostow's Growth Stages of Greater Noida” in Interdisciplinary Conference on Recent Interdisciplinary Studies in Humanities organised by Sapienza University, Rome, Italy on October 26-27, 2018.
  • Paper presented titled “Analysis of Trends in India’s import of Palm Oil & its Demand Function” in International Conference on Facets of Doing Business in Emerging Markets organised by IMT Ghaziabad with IMT, University of Texas, El Paso on July 28-29, 2016.
  • Paper presented titled “Does product relatedness in extensions lead to increased brand familiarity?” in the International Conference on Brand Management organised by IIT Delhi on April 16-17, 2016.
  • Paper presented titled “Impact on the Acquirer Firm’s Performance: Evidence from the Mergers and Acquisitions (M&A) in the Indian Pharmaceutical Industry” in 4th Biennial IAM conference conducted in IIM Lucknow, Noida campus from December 11-13, 2015.

Awards & Recognition

  • Recipient of Erasmus mobility grant to attend the “Internationalization Process” at Kozminski University, Poland in 2018
  • Recipient of BIMTECH - Dr G D Sardana Memorial Young Scholar Award in 2017