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Prof.-Sreeram-Sivaramakrishnan

Sreeram Sivaramakrishnan

Adjunct Faculty

LinkedIn Profile

Education

  • Doctor of Philosophy (Management Studies), School of Business Management, NMIMS Mumbai, 2016
  • PGDBM (Marketing and Finance), XLRI Jamshedpur, 1998
  • B-Tech (Civil Engineering), Indian Institute of Technology, Mumbai, 1995
AREAS OF EXPERTISE
  • Marketing
SUBJECTS TAUGHT / STUDENT PROJECT MENTOR
  • Sales Management
  • Distribution (or Marketing Channels)
  • Business to Business Marketing
  • Sales Promotion
  • Marketing of Financial Services
EXPERIENCE

Academic experience

  • Associate Professor, School of Business Management, NMIMS, January 2010 – March 2021

Corporate experience

  • Vice President (last position held), Standard Chartered Bank, August 2004 – December 2009
  • Manager (last position held), ABN AMRO Bank – May 1998 - July 2004

SELECTED PUBLICATIONS

Peer-Reviewed Journals

  • Srivastava, M. & Sivaramakrishnan, S. (2022) A bibliometric analysis of the structure and trends of customer engagement in the context of international marketing, International Marketing Review. [ABDC “A” category]
  • Srivastava, M. & Sivaramakrishnan, S. (2021) Mapping the themes and intellectual structure of customer engagement: a bibliometric analysis, Marketing Intelligence and Planning, Vol. 39 No. 5, pp. 702-727. [ABDC “A” category]
  • Srivastava, M., Sivaramakrishnan, S. & Saini, G. (2020) The relationship between Electronic Word-of-mouth and Consumer Engagement: An exploratory study. IIM Kozhikode Society and Management Review, 10(1), 66-81 [ABDC “C” category]
  • Srivastava, M. & Sivaramakrishnan, S. (2020) The impact of eWOM on Consumer Brand Engagement, Marketing Intelligence and Planning, Vol. 39 No. 3, pp. 469-484 [ABDC “A” category]
  • Sivaramakrishnan, S. & Srivastava, Mala (2019) Financial Well-being, Risk Avoidance and Stock Market Participation, International Journal of Financial Services Management, 9 (4), 326-344 [ABDC “C” category]
  • Bali, A., Kachwala T.T., Sivaramakrishnan, S. (2019) An Assessment of the Impact of Karma Yoga on Performance in Teams, South Asian Journal of Management, 26 (3) [ABDC “C” category]
  • Bali, A., Kachwala T.T., Sivaramakrishnan, S. (2019) Aparigraha- Is it good for organisations? International Journal of Management Concepts and Philosophy, 12(3), 360-384 [ABDC “C” category/2018 List]
  • Sivaramakrishnan, S., Srivastava, M. and Rastogi, A. (2017) Attitudinal Factors, Financial Literacy, and Stock Market Participation, International Journal of Bank Marketing, Emerald Publications, 35 (5), 818-841. [ABDC “A” category]

Teaching Cases

  • Sivaramakrishnan, S., Ray S. & Goswami, P (2020). EcoFemme Cloth Pads: Reaching Rural Women. London, Ontario: Ivey Publishing, Western University.
  • Sivaramakrishnan, S., Krishna, A., (2017) QualityKiosk: Drawing up a sales strategy. London, Ontario: Ivey Publishing, Western University.
  • Sivaramakrishnan, S., Bhide, M (2017) Aileron Lighting – The Sales Promotion Question. Emerald Emerging Markets Case Studies Collection, Emerald Publications.
  • Sivaramakrishnan, S., Thapar, G., Gattani, V., Chatterjee, A. (2014) Wipro Consumer Care: Merchandising for Success. London, Ontario, Canada, Ivey Publishing, Western University.
  • Sivaramakrishnan, S., (2014), Asclepius Consulting: The Sales Force Dilemma, London, Ontario, Canada, Ivey Publishing, Western University.

Articles in Newspapers

  • Sivaramakrishnan, S. (2021) Financial Planning for the new normal. Mumbai: Financial Express
  • Sivaramakrishnan, S. (2017) More and more disclosures may not benefit the investors. Mumbai: Mint, Hindustan Times
  • Sivaramakrishnan, S. (2015) After Net neutrality, now how about bank neutrality. Mumbai: Mint, Hindustan Times
  • Sivaramakrishnan, S. (2015) Giving NPS the retail push. Mumbai: Mint, Hindustan Times

RESEARCH INTERESTS

  • Investor Behaviour
  • Consumer Brand Engagement
  • Sales Management
  • Marketing of Financial Services
  • Sales Promotions

Editorial and Reviewer Activities

  • Member, Editorial Advisory Board for the Emerald Emerging Markets Case collection.
  • Ad-hoc reviewer for journals like the International Journal of Bank Marketing, Applied Economic Letters, Marketing Intelligence and Planning, Social Science Quarterly, the FIIB Business Review and case collections like the IIM Indore Case Clearing House.

Conferences & Workshops

  • Workshop, “Capstone Business Simulation Program”, Capsim Management Simulations, USA, NMIMS, Mumbai, India. (Aug 17-18, 2018)
  • Workshop, “International Faculty Development Workshop in Research,” AIM-NASMEI at Jindal Global Business School, Sonepat, India. (July 1-5, 2018)
  • Workshop, “Evidence-Based Management: Role of Systemic Reviews & Meta-Analysis,” Campbell Collaboration, Mumbai, India. (March 19-21, 2018)
  • Workshop, “Teaching with Cases,” conducted by Harvard Business Publishing, Mumbai, India. (July 1, 2017)
  • Seminar, “Research Quality, Productivity, and Qualitative Methodology Seminar,” Cornell University, Mumbai, Maharashtra, India. (December 5, 2016 - December 9, 2016).
  • Workshop, “Teaching with Simulations”. Conducted at S P Jain Institute of Management & Research with content support of Harvard Business Publishing, Mumbai, India. (September 23-24, 2016)
  • Workshop, “Digital & Social Marketing Retreat Marketing in a Mobile-First World: “Strategies for the connected world”,” All India Management Association, Goa, India. (January 22-24, 2016).
  • Continuing Education Program, “Global Colloquium on Participant–Centered Learning,” Harvard Business School, Boston and Mumbai. (July 5-11, 2015 & Feb 8-11, 2016).
  • Workshop, “Faculty Development Workshop,” University of Illinois at Urbana Champaign, Mumbai, Maharashtra, India. (July 28, 2014 - July 30, 2014).
  • Workshop, “Assurance of Learning,” AACSB, Goa, India. (February 4, 2013 - February 5, 2013).
  • Conference, “The Emerging Markets Finance Conference,” Indira Gandhi Institute of Development Research, Mumbai, Maharashtra, India. (December 17, 2012 - December 18, 2012).

Awards & Recognition

  • Adjudged “Best Faculty - overall” at the School of Business Management, NMIMS in 2018.
  • Conferred the Best PhD Thesis Award, Prestige International Conference, Prestige Institute for Management and Research, Indore, India in 2017
  • Adjudged “Best Faculty for Teaching excellence” at the School of Business Management, NMIMS in 2016.
  • Was Area Chairperson for the Marketing area when it was adjudged the “Best Functional Area” at the School of Business Management, NMIMS in 2012 and 2017

Media Appearances & Coverage