Shurmara Fernando
Adjunct Faculty
LinkedIn ProfileEducation
- Postgraduate Certificate in Traumatic Stress Studies, Trauma Research Foundation, USA (2024)
- Master of Business Administration (General), Postgraduate Institute of Management - University of Sri Jayewardenepura, Sri Lanka (2012)
- Bachelor of Science Honors, Management Information Systems, University College Dublin - National University of Ireland, Ireland (2007)
- Higher Diploma in Computer Based Information Systems, National Institute of Business Management, Sri Lanka (2005)
- Diploma in Computer Systems Design, National Institute of Business Management, Sri Lanka (2003)
AREAS OF EXPERTISE
- Marketing & Strategy
- Family Business Management
- Innovation, Decision-Making & Leadership
- World Cultures & Communication
SUBJECTS TAUGHT/STUDENT PROJECT MENTOR
- Business Management and Business Environment
- Business Communications
- Corporate Communications
- Employment Relationship and Management
- Employability and Practitioners Skills – Effective Communication
- Employability and Practitioners Skills – Creativity, Innovation and Agility
- Enterprise Web Applications
- Entrepreneurship
- Foundation Skills - Personal and Career Foundations.
- Foundation Skills - Ethics and Moral Reasoning
- Human Resource Management
- Human Resource Development
- Integrated Marketing Communications
- Intercultural Communications
- Management Change and Leadership
- Marketing and Social Media Marketing
- Learning Knowledge and Effective Performance
- Organisational Behaviour
- Organisation and Social Environments
EXPERIENCE
Academic Experience
- 5.5 years at S P Jain School of Global Management as Adjunct Faculty and PRP Facilitator and Career Coach.
- 9.3 years at APIIT City Campus in Collaboration with Staffordshire University UK, as a Lecturer and final year research supervisor as well as 3.9 years as the Business Awards Coordinator.
Corporate Experience
2.4 years as a technical writer and business analyst at hSenid Software International, working on human resources management systems for manufacturing, agriculture, telecommunication, and public administration organisations.
Consulting Experience
6.9 years as the founder and principal consultant at SHURMARA Personal and Career Coaching Services. I have worked with clients from Banking, Consulting, Finance, Accounting, Marketing, IT and Education Services, which included coaching and mentoring on starting careers to progressions, establishing start-ups to entrepreneurship pursues.
Research Interests
- Fundamental aspects of career preparation and progressions.
- Psychological influences on study skills.
- Education Strategies to eliminate child poverty.
- Correlation between personality, psychology, and education success
- Factors contributing to success of female entrepreneurs in developing countries.
Conferences & Workshops
- Conducted 7 Professional Skill building and interview preparation workshops for undergraduate and postgraduate students at S P Jain School of Global Management, 2019 - Present.
- Conducted a workshop on “problem solving skills and understanding real business problems” for final year undergraduate students of APIIT Sri Lanka.
- Conducted a workshop on “Transitioning To Work – facing interviews the right way”, to the undergraduate students at Universal College Lanka – Monash University Undergraduate Students, in 2018.
- Presented at the Leadership Conference of Girls High School Kandy Sri Lanka, on the “Importance of Positive Thinking” in 2016.
- As the keynote speaker at the Leadership Conference themed, “British Spy Confederation 2014”, at British School in Colombo, I spoke about how to become great leaders.
- As the keynote speaker at the 2014 prefect’s day at Good Shepherd Convent Colombo, I spoke about becoming celebrated leaders of the present and future.
- Conducted a training workshop for AIESEC Developing Leaders Day 2009, on “Team Conflict Management”.
Awards & Recognition
Recognition Certificate from IAA Big Idea 2021 Australia for the contributions of mentoring 2 student groups from S P Jain School of Global Management.
Memberships
- PIMA - Post Graduate Institute of Management Alumni Associate
- UCDAlumni - University College Dublin
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