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Seema Punwani
Adjunct Faculty
Linkedln ProfileEducation
- Masters in Creative Writing, Goldsmiths, UK, and LASALLE College of the Arts, Singapore (2021)
- Masters in Management Studies, Narsee Monjee Institute of Management Studies, India (1997)
- Bachelor of Commerce and Economics, Narsee Monjee College, India (1995)
AREAS OF EXPERTISE
- Marketing & Strategy
- Innovation, Decision-Making & Leadership
- World Cultures & Communication
SUBJECTS TAUGHT / STUDENT PROJECT MENTOR
- Strategic Brand Management
EXPERIENCE
Corporate Experience
- 20+ years of marketing and communications experience across digital, content, and social media marketing strategies.
- Currently Partner with R3 Worldwide, a global marketing consultancy where I guide leading marketers to drive a transformational agenda by developing digital marketing and communication strategies.
- Creating content for thought leadership initiatives as part of a broader industry engagement on several topics like eCommerce Growth, The Future of OTT Advertising, Gender in Advertising, etc.
- Part of the team that wrote the Asia CMO book.
Corporate Experience
- Work with leading trade publications like Campaign Asia on various studies like CMO Outlook, which helps marketing leaders future-proof their communication strategies.
- Consult with clients on their digital strategies, partnership ecosystems, KPI framework and commercial negotiations and contracts.
- Experience in working with multinational organisations like MasterCard, Unilever, Singapore Airlines, Marina Bay Sands, Abbott, Shell, P&G, as well as various local companies and government bodies like Economic Development Board of Singapore, Singapore University of Technology and Design, DBS, Singapore Tourism Board and Sentosa Development Corporation.
- Key focus is on helping marketers develop stronger ROIs through their digital marketing efforts and agency relationships.
Conference Presentations
- Spikes 2018 and 2019 - Tangrams Effectiveness Academy
- CMO Innovation Summit, 2017 - Moderator on CMO Strategy panel: ‘Digital leaders’ roadmap’; Panellist on ‘Content Strategy Panel: Omnichannel content creation and distribution’
- PME Week, Disruptive Innovation, 2017 - Speaker on ‘Nurturing a Culture of Innovation’
- Innovfest UNBOUND, 2017 - Panellist on ‘Creative Renaissance in Singapore’
- LEAD (Loyalty, Engagement, Analytics, Digital) Conference 2016 - Moderator on ‘Establishing the tangible ROI of intangible marketing efforts’
- 4As Malaysia, 2016 - Keynote speaker on ‘Evolving Client-Agency Relationships’
- ClickZ 2014 - Speaking on ‘Driving Innovation Through Collaboration
- Judge at several marketing awards like Effies and Hall of Fame
Chapters in Books
My debut novel Cross Connection was launched at the Pune International Literary Festival in India in 2018. My short fiction was anthologised in The Best Asian Short Stories 2020 (ed. Hisham Bustani) and again in The Best Asian Short Stories 2020 (ed. Zafar Anjum). My poetry has been a finalist at the Poetry Festival Singapore 2019 and Falling, a play of mine, was staged at the Dastak Theatre Festival in Singapore in 2021.
Media Appearances & Coverage
- Panellist and Contributor on topics like motherhood and parenting
- A member of the Public Engagement and Editorial team at TWC2, an organisation which is dedicated to assisting low-wage migrant workers in Singapore
