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Sajid Marickar

Adjunct Faculty

LinkedIn Profile


  • PhD Candidate at AMET University, Chennai, India, on Multichannel Retail Trends in Dubai (2021)
  • GMBA, Marketing Management, SP Jain (April 2011 cohort)
  • BBA, Corporate Secretaryship, India (2008)
Areas of Expertise
  • Marketing & Strategy
  • E-Commerce & Technology
  • Omni Channel Management, Retail, Sales and Channel Management

Academic Experience

  • 2,000 hours of classroom teaching completed for MBA Test Prep Quant and DI subject area specialisation

Consulting Experience

  • Freelance Training programs conducted for WIPRO – College to Corporate training and Career Launcher – Inner Circle faculty member

Corporate experience

  • Regional Sales Manager roles at Toshiba and Samsung, managing over 10 countries in the Gulf and the Middle East
  • Product Management experience at Al Futtaim, handling Panasonic business
  • 10+ international journal publications, including Scopus and High Impact factor publications
  • Omni Channel Management, Online Shopping, Middle East Retail, Sales Channels, Social Media are the main areas of research

Chapters in Books

  • Book Chapter "Emergence of Livestream as a Marketing and Communication Channel during COVID-19"

Conferences & Workshops

  • Retail Product and Category Management – Hays Consulting
  • Marketing in a Digital World – University of Illinois
  • Data Analysis and Advanced Research Methodology – Leron Consulting
  • Effective Negotiation Skills – Samsung Training Academy

Awards & Recognition

  • Cheigo Value Award for Best Employee 2018 at Samsung Gulf
  • Special Recognition Award for Sanyo Brand – Al Futtaim – 2014


  • IFERP Research Membership