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Nada Sayarh Lebbar
Associate Professor – Marketing, Assistant Dean – Executive MBA,
and Deputy Director – Ethics, Sustainability & Social Responsibility (ESR)
Education
- Organisational Learning, IMD, Lausanne Switzerland (2021)
- PhD in Management, GSEM, University of Geneva, Switzerland (2016)
- Master and Business Administration, Binghamton University, NY, USA (2001)
- Bachelor in Business Administration, Alakhawayn University, Morocco (1999)
AREAS OF EXPERTISE
- Marketing & Strategy
SUBJECTS TAUGHT / STUDENT PROJECT MENTOR
- Marketing Strategy
- Brand Management
- Digital Marketing
- Global Marketing Management
- Marketing Research
- Brand Management
- Entrepreneurship
- Design Thinking
EXPERIENCE
Academic experience
- Professor and Assistant Dean at SP Jain School of Global Management
- Professor at the University of Geneva, Switzerland
- Professor at the Geneva Business School, Switzerland
- Professor at Webster University, Geneva, Switzerland
- Professor at the School of Health Geneva, Switzerland
Corporate experience
- Head of GSEM Alumni at the University of Geneva
- Marketing Director, Mundiapolis University, Casablanca Morocco
- Senior Brand Manager, Colgate Palmolive
- Brand Manager, Procter and Gamble
- Marketing Manager, Royal Dutch Shell
Research Interests
- Online communities
- Stigma Marginalisation
- Health
- Therapeutic communities
- Social inclusion
EDITORIAL AND REVIEWER ACTIVITIES
- Reviewer for the Marketing and Public Policy Conference, USA
MEMBERSHIPS
- Member of the American Marketing Association
- Member of the Swiss Business Council Dubai.
- Member of Rotary Geneva International, Switzerland
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