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Dr-Nada (1)

Nada Sayarh Lebbar

Associate Professor of Marketing, Assistant Dean Global Executive MBA

LinkedIn Profile

Education

  • Organisational Learning, IMD, Lausanne Switzerland (2021)
  • PhD in Management, GSEM, University of Geneva, Switzerland (2016)
  • Master and Business Administration, Binghamton University, NY, USA (2001)
  • Bachelor in Business Administration, Alakhawayn University, Morocco (1999)
AREAS OF EXPERTISE
  • Marketing & Strategy
SUBJECTS TAUGHT / STUDENT PROJECT MENTOR
  • Marketing Strategy
  • Brand Management
  • Digital Marketing
  • Global Marketing Management
  • Marketing Research
  • Brand Management
  • Entrepreneurship
  • Design Thinking
EXPERIENCE

Academic experience

  • Professor and Assistant Dean at SP Jain Global School of Management
  • Professor at the University of Geneva, Switzerland
  • Professor at the Geneva Business School, Switzerland
  • Professor at Webster University, Geneva, Switzerland
  • Professor at the School of Health Geneva, Switzerland

Corporate experience

  • Head of GSEM Alumni at the University of Geneva
  • Marketing Director, Mundiapolis University, Casablanca Morocco
  • Senior Brand Manager, Colgate Palmolive
  • Brand Manager, Procter and Gamble
  • Marketing Manager, Royal Dutch Shell

Research Interests

  • Online communities
  • Stigma Marginalisation
  • Health
  • Therapeutic communities
  • Social inclusion

EDITORIAL AND REVIEWER ACTIVITIES

  • Reviewer for the Marketing and Public Policy Conference, USA

MEMBERSHIPS

  • Member of the American Marketing Association
  • Member of the Swiss Business Council Dubai.
  • Member of Rotary Geneva International, Switzerland