malavika-r-harita

Founder & CEO Brand Circle, Former CEO Saatchi & Saatchi Focus India

Education

  • Columbia Business School and MIT Sloan School, Postgraduate Diploma in Digital Business, 2019
  • Indian Institute of Management Bangalore, Executive Education Program in Teaching Methodologies, 2018
  • Institute of Directors, Certified Corporate Directorship Program, 2018
  • Columbia Business School, Diploma in Digital Marketing: Customer Engagement, Social Media, Planning & Analytics, 2018
  • London School of Economics, Gurukul Chevening Scholar, Program on Globalization by Lord Meghnad Desai, 1997-98
  • Indian Institute of Management Bangalore, Post Graduate Diploma in Management, Specialized in Marketing and Finance, 1982
  • Sampath Kumaran & Co., Accounts Articleship, 1978-79
  • Bangalore University, Bachelor’s degree in Physics, Chemistry and Mathematics, 1978

Subjects Taught/Student Project Mentor

  • Global Retail Strategy
  • Integrated Marketing Communication
  • Consumer Behaviour
  • Brand Management
  • Digital Marketing
  • Integrated course in Brand and IMC- 6 credits
  • Marketing Management

Micro-courses / Executive Development Programs (6-12 hours, using a workshop format):

  • Leadership Skills
  • B2B Marketing
  • Healthcare Marketing
  • Talent Branding
  • Communication Skills
  • Creativity
  • Content Marketing
  • Business Storytelling

Long-term mentoring programs:

  • 12 -24 week mentoring and empowerment program for women professionals in organisations/ institutions
  • 12 week mentoring program for start-ups to help them build their digital communication programs
  • Leadership Communication

Academic Experience

26 years of teaching experience

  • Indian Institute of Management, Bangalore
  • TA Pai Management Institute, Manipal
  • Indian Institute of Management, Lucknow
  • Indian Institute of Management, Nagpur
  • SP Jain Global Dubai and Mumbai
  • Xavier Institute of Management and Entrepreneurship, Bangalore
  • Commits Bangalore
  • Woxsen College, Hyderabad

Corporate Experience

  • Founder and Chief Executive Officer, Brand Circle, a Consultancy Firm working in the areas of Digital Communication, Storytelling, Mentoring Start-ups, Women Entrepreneurs and Corporate Leaders, November 2018 onwards
  • Resident Mentor for start-ups in the profit and non-profit sectors at NSRCEL, IIM Bangalore, 2018 onwards
  • Chief Executive Officer, Saatchi & Saatchi Focus Network India, 2013-2018
  • Chief Executive Officer, Saatchi & Saatchi Focus and Saatchi & Saatchi Health India, 2010- 2013
  • Chief Executive Officer, Saatchi & Saatchi Focus India, 2009- 2010
  • Executive Vice President, Saatchi & Saatchi Direct India, 1998- 2009
  • Vice President, Sista Saatchi & Saatchi Advertising, 1996-1998
  • Director, Client Services, Sista Saatchi & Saatchi Advertising, 1993- 1996
  • Account Director, Mudra Communications Bangalore, 1992-1993
  • Partner, Aditya Interiors, 1988-1992
  • HMT Watches, Manager(Sales Promotion), 1982- 1988
  • Partner, Aditya Enterprises, 1978-1980

Research Interests

  • Digital Marketing
  • B2B Marketing
  • Healthcare Marketing

Conference Presentations

  • Several presentations and lectures at conferences, corporate events and educational institutions
  • Foundation Day lecture at the Indian Institute of Management Bangalore in 2018

Memberships

  • Former President of the IIMB Alumni Association
  • Former President Advertising Club Bangalore
  • Treasurer and Chairman Big Bang Awards Committee, Advertising Club, Bangalore

Achievements

  • Awarded the first Gurukul Chevening Scholarship by the British Government for Leadership and Excellence in 1997, to study Globalization at the London School of Economics, under Lord Meghnad Desai.
  • Trained at Saatchi & Saatchi London, New Zealand and Singapore.
  • On the Board of Governors of the Indian Institute of Management, Vishakapatnam
  • On the Governing Council of Mount Carmel College
  • On the Advisory Board of the NSRCEL of the Indian Institute of Management, Bangalore.

Awards & Recognition

  • First woman to win the Distinguished Alumni Award from IIM Bangalore in 2013.
  • First woman to deliver the Foundation Day lecture at IIM Bangalore
  • Several awards for Bharatha Natyam and Public Speaking

www.linkedin.com/in/malavika-r-harita
@malavikaharita