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Malavika-R-Harita

MALAVIKA R HARITA

Adjunct Faculty

LinkedIn Profile

Education

  • Postgraduate Diploma in Digital Business, Columbia Business School and MIT Sloan School, USA (2019)
  • Executive Education Program in Teaching Methodologies, Indian Institute of Management Bangalore, India (2018)
  • Institute of Directors, Certified Corporate Directorship Program (2018)
  • Diploma in Digital Marketing: Customer Engagement, Social Media, Planning & Analytics, Columbia Business School, USA (2018)
  • Program on Globalisation by Lord Meghnad Desai, London School of Economics, Gurukul Chevening Scholar (1997 – 1998)
  • Post Graduate Diploma in Management, Specialised in Marketing and Finance, Indian Institute of Management Bangalore, India (1982)
  • Accounts Articleship, Sampath Kumaran & Co. (1978 – 1979)
  • Bachelor’s degree in Physics, Chemistry and Mathematics, Bangalore University, India (1978)
SUBJECTS TAUGHT / STUDENT PROJECT MENTOR
  • Global Retail Strategy
  • Integrated Marketing Communication
  • Consumer Behaviour
  • Brand Management
  • Digital Marketing
  • Integrated course in Brand and IMC- 6 credits
  • Marketing Management

Micro-courses / Executive Development Programs (6-12 hours, using a workshop format)

  • Leadership Skills
  • B2B Marketing
  • Healthcare Marketing
  • Talent Branding
  • Communication Skills
  • Creativity
  • Content Marketing
  • Business Storytelling

Long-term mentoring programs

  • 12-24 week mentoring and empowerment program for women professionals in organisations/institutions
  • 12-week mentoring program for startups to help them build their digital communication programs
  • Leadership Communication
EXPERIENCE

Academic Experience

26 years of teaching experience

  • Indian Institute of Management, Bangalore, India
  • TA Pai Management Institute, Manipal, India
  • Indian Institute of Management, Lucknow, India
  • Indian Institute of Management, Nagpur, India
  • SP Jain School of Global Management, Dubai and Mumbai
  • Xavier Institute of Management and Entrepreneurship, Bangalore, India
  • Commits, Bangalore, India
  • Woxsen College, Hyderabad, India

Corporate Experience

  • Founder and Chief Executive Officer, Brand Circle, a Consultancy Firm working in the areas of Digital Communication, Storytelling, Mentoring Startups, Women Entrepreneurs and Corporate Leaders (November 2018 – Present)
  • Resident Mentor for startups in the profit and non-profit sectors at NSRCEL, IIM Bangalore, India (2018 – Present)
  • Chief Executive Officer, Saatchi & Saatchi Focus Network India (2013-2018)
  • Chief Executive Officer, Saatchi & Saatchi Focus and Saatchi & Saatchi Health India (2010-2013)
  • Chief Executive Officer, Saatchi & Saatchi Focus India (2009-2010)
  • Executive Vice President, Saatchi & Saatchi Direct India (1998-2009)
  • Vice President, Sista Saatchi & Saatchi Advertising (1996-1998)
  • Director, Client Services, Sista Saatchi & Saatchi Advertising (1993-1996)
  • Account Director, Mudra Communications Bangalore, India (1992-1993)
  • Partner, Aditya Interiors (1988-1992)
  • Manager (Sales Promotion), HMT Watches (1982-1988)
  • Partner, Aditya Enterprises (1978-1980)

Research Interests

  • Digital Marketing
  • B2B Marketing
  • Healthcare Marketing

Conference Presentations

  • Several presentations and lectures at conferences, corporate events and educational institutions
  • Foundation Day lecture at the Indian Institute of Management Bangalore, India in 2018

Memberships

  • Former President of the IIMB Alumni Association
  • Former President of Advertising Club Bangalore
  • Treasurer and Chairman Big Bang Awards Committee, Advertising Club, Bangalore, India

Achievements

  • Awarded the first Gurukul Chevening Scholarship by the British Government for Leadership and Excellence in 1997 to study Globalisation at the London School of Economics under Lord Meghnad Desai.
  • Trained at Saatchi & Saatchi London, New Zealand and Singapore
  • On the Board of Governors of the Indian Institute of Management, Vishakapatnam, India
  • On the Governing Council of Mount Carmel College
  • On the Advisory Board of the NSRCEL of the Indian Institute of Management, Bangalore, India

Awards & Recognition

  • First woman to win the Distinguished Alumni Award from IIM Bangalore in 2013
  • First woman to deliver the Foundation Day lecture at IIM Bangalore
  • Several awards for Bharatanatyam and Public Speaking