MALAVIKA R HARITA
Adjunct Faculty
LinkedIn ProfileEducation
- Postgraduate Diploma in Digital Business, Columbia Business School and MIT Sloan School, USA (2019)
- Executive Education Program in Teaching Methodologies, Indian Institute of Management Bangalore, India (2018)
- Institute of Directors, Certified Corporate Directorship Program (2018)
- Diploma in Digital Marketing: Customer Engagement, Social Media, Planning & Analytics, Columbia Business School, USA (2018)
- Program on Globalisation by Lord Meghnad Desai, London School of Economics, Gurukul Chevening Scholar (1997 – 1998)
- Post Graduate Diploma in Management, Specialised in Marketing and Finance, Indian Institute of Management Bangalore, India (1982)
- Accounts Articleship, Sampath Kumaran & Co. (1978 – 1979)
- Bachelor’s degree in Physics, Chemistry and Mathematics, Bangalore University, India (1978)
AREAS OF EXPERTISE
Marketing & Strategy
SUBJECTS TAUGHT / STUDENT PROJECT MENTOR
- Global Retail Strategy
- Integrated Marketing Communication
- Consumer Behaviour
- Brand Management
- Digital Marketing
- Integrated course in Brand and IMC- 6 credits
- Marketing Management
- Strategic Management
- Sales Management
- Sales and Distribution Management
- Presentation Skills for Managers
- Omnichannel Consumer Behaviour
Micro-courses / Executive Development Programs (6-12 hours, using a workshop format)
- Leadership Skills
- B2B Marketing
- Healthcare Marketing
- Talent Branding
- Communication Skills
- Creativity
- Content Marketing
- Business Storytelling
Long-term mentoring programs
- 12-24 week mentoring and empowerment program for women professionals in organisations/institutions
- 12-week mentoring program for startups to help them build their digital communication programs
- Leadership Communication
EXPERIENCE
Academic Experience
- 28 years of teaching experience
- Indian Institute of Management, Bangalore, India
- TA Pai Management Institute, Manipal, India
- Indian Institute of Management, Lucknow, India
- Indian Institute of Management, Nagpur, India
- Indian Institute of Management, Vishakapatnam, India
- SP Jain School of Global Management, Dubai and Mumbai
- Xavier Institute of Management and Entrepreneurship, Bangalore, India
- Commits, Bangalore, India
Corporate Experience
- Founder and Chief Executive Officer, Brand Circle, a Consultancy Firm working in the areas of Digital Communication, Storytelling, Mentoring Startups, Women Entrepreneurs and Corporate Leaders (November 2018 – Present)
- Resident Mentor for startups in the profit and non-profit sectors at NSRCEL, IIM Bangalore, India (2018 – Present)
- Chief Executive Officer, Saatchi & Saatchi Focus Network India (2013-2018)
- Chief Executive Officer, Saatchi & Saatchi Focus and Saatchi & Saatchi Health India (2010-2013)
- Chief Executive Officer, Saatchi & Saatchi Focus India (2009-2010)
- Executive Vice President, Saatchi & Saatchi Direct India (1998-2009)
- Vice President, Sista Saatchi & Saatchi Advertising (1996-1998)
- Director, Client Services, Sista Saatchi & Saatchi Advertising (1993-1996)
- Account Director, Mudra Communications Bangalore, India (1992-1993)
- Partner, Aditya Interiors (1988-1992)
- Manager (Sales Promotion), HMT Watches (1982-1988)
- Partner, Aditya Enterprises (1978-1980)
Research Interests
- Entrepreneurship Education
- Women and Entrepreneurship
- Marketing Strategy
- Consumer Behaviour
- Leadership
- B2B and Healthcare Marketing
- Digital Marketing
Conference Presentations
- Several presentations and lectures at conferences, corporate events and educational institutions
- Foundation Day lecture at the Indian Institute of Management Bangalore, India in 2018
Memberships
- Former President of the IIMB Alumni Association
- Former President of Advertising Club Bangalore
- Treasurer and Chairman Big Bang Awards Committee, Advertising Club, Bangalore, India
Achievements
- Awarded the first Gurukul Chevening Scholarship by the British Government for Leadership and Excellence in 1997 to study Globalisation at the London School of Economics under Lord Meghnad Desai.
- Trained at Saatchi & Saatchi London, New Zealand and Singapore
- On the Board of Governors of the Indian Institute of Management, Vishakapatnam, India
- On the Governing Council of Mount Carmel College
- On the Advisory Board of the NSRCEL of the Indian Institute of Management, Bangalore, India
Awards & Recognition
- First batch of 12 Gurukul Chevening scholars chosen by the British Government to study at the London School of Economics under Lord Meghnad Desai.
- First woman to win the Distinguished Alumni Award from the Indian Institute of Management, Bangalore.
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