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Irina-Pismennaya

Irina Pismennaya

Instructor & Senior Academic Manager (Marketing)

Linkedin Profile

Education

  • Master of Business Administration, Sauder School of Business, University of British Columbia, Vancouver, Canada (2009)
  • Bachelor of Science, University of Maryland, USA (2000)
Subjects Taught / Student Project Mentor
  • Marketing Management
  • Strategic Marketing Decisions
EXPERIENCE

Corporate Experience

Account Representative II, Business Development & Marketing, Carpenter Technology Corporation (2001-2007)

Case Publications

  • ‘Market Entry Analysis for IT Services Outsourcing Enterprises: A Case of Thailand and Vietnam Markets’, reference 520-0091-1, with The Case Centre, Cranfield University, UK
    Ayan Adak, Tristan WK Chong, Balakrishna Grandhi, Irina Pismennaya, Sanjukta Srivastava
  • ‘Optimize Your Route Algorithms with Accuracy and Celerity with Elastic Route’, reference 520-0138-1, with The Case Centre, Cranfield University, UK
    Archit Kumar Dhawan, Aman Aggarwal, Kamran Wani, Tristan WK Chong, Irina Pismennaya, Sanjukta Srivastava

2Stallions Digital - Decoding Marketing Strategies for Southeast Asia SMEs Case-Reference no. 522-0070-1
Subject category: Marketing
Authors: Tristan WK Chong (S P Jain School of Global Management - Dubai - Mumbai - Singapore - Sydney);
Irina Pismennaya (S P Jain School of Global Management - Dubai - Mumbai - Singapore - Sydney);
Reema Agarwal (S P Jain School of Global Management - Dubai - Mumbai - Singapore - Sydney);
Zoheb Khan (S P Jain School of Global Management - Dubai - Mumbai - Singapore - Sydney);
Razy Shah (2Stallions)
Originally published in: 2022
Length: 11 pages
Data source: Published sources
Topics: Digital marketing; Digital marketing agency; Singapore; Small and medium business enterprises (SME); Southeast Asia
https://www.thecasecentre.org/products/view?id=186199
Cyberguard: Navigating Technological Frontiers and Market Dynamics in the APAC Region Background note-Reference no. 523-0105-5
Subject category: Marketing
Authors: Pooja Praseed (S P Jain School of Global Management - Dubai - Mumbai - Singapore - Sydney);
Tristan WK Chong (S P Jain School of Global Management - Dubai - Mumbai - Singapore - Sydney);
Irina Pismennaya (S P Jain School of Global Management - Dubai - Mumbai - Singapore - Sydney);
Sanjukta Srivastava (S P Jain School of Global Management - Dubai - Mumbai - Singapore - Sydney)
Published in: 2023
Length: 11 pages
Data source: Published sources
Topics: Marketing; Market dynamics; Cybersecurity; Data privacy; Cybersecurity landscape; APAC region; Marketing strategies
Tags: UN Sustainable Development Goals (UN SDGs): Goal 9: Industry, innovation and infrastructure
https://www.thecasecentre.org/products/view?id=193496

Additional Awards:

  • Associate of the Quarter Award – 2023 by SP Jain School of Global Management

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