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Irina Pismennaya

Instructor & Senior Manager, Academics

Linkedin Profile


  • Master of Business Administration, Sauder School of Business, University of British Columbia, Vancouver, Canada (2009)
  • Bachelor of Science, University of Maryland, USA (2000)
Subjects Taught / Student Project Mentor
  • Marketing Management
  • Strategic Marketing Decisions

Corporate Experience

Account Representative II, Business Development & Marketing, Carpenter Technology Corporation (2001-2007)

Case Publications

  • ‘Market Entry Analysis for IT Services Outsourcing Enterprises: A Case of Thailand and Vietnam Markets’, reference 520-0091-1, with The Case Centre, Cranfield University, UK
    Ayan Adak, Tristan WK Chong, Balakrishna Grandhi, Irina Pismennaya, Sanjukta Srivastava
  • ‘Optimize Your Route Algorithms with Accuracy and Celerity with Elastic Route’, reference 520-0138-1, with The Case Centre, Cranfield University, UK
    Archit Kumar Dhawan, Aman Aggarwal, Kamran Wani, Tristan WK Chong, Irina Pismennaya, Sanjukta Srivastava
  • Member of American Chamber of Commerce
  • Mentoring industry and research marketing projects for Master of Global Business, Global MBA and Executive MBA dissertations

Awards and Recognition

  • Associate of the Quarter Award – 2020 by SP Jain School of Global Management