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Corporate-Color

Harsh Vardhan

Adjunct Faculty


Education

  • Post Graduate Diploma in Management, XLRI, Jamshedpur, India
  • Master of Arts (Economics), Christ Church College, Kanpur, India
  • Bachelor of Arts (Economics & Math), Christ Church College, Kanpur, India
SUBJECTS TAUGHT / STUDENT PROJECT MENTOR
  • Advanced Strategy
  • Consulting
  • Managing Growth under Uncertainty
  • Product Strategy
  • Entrepreneurship
EXPERIENCE

Academic experience

  • Adjunct Faculty (Strategy), Narsee Monjee Institute of Management, Bangalore, India
  • Visiting Faculty (Strategic Consulting) IIM, Rohtak, India
  • Areas of Interest: Impact of technology on strategic choices; Strategy in times of uncertainty; Product strategy for digital world

Corporate/Professional Experience

  • Co-founder, Strategic Marketing Group
  • Co-founder & Director, Kandor Solutions
  • Director and Country Head, Percept Customer Lifecycle Management (PCLM), a division of Hakuhodo Percept
  • CEO, Dialogue India, country’s first Internet marketing company founded by Wendy Riches, former Global Head of Ogilvy & Mather
  • Country Head India, Draft Worldwide, world’s largest direct marketing and loyalty management company
  • Business and Planning head for McCann Erickson, O&M, JWT and DDB Mudra
  • Marketing and Sales Manager, India Tobacco Co
  • Regional Marketing Officer, Assam Oil Co

Conferences & Workshops

  • Conducted strategy and marketing workshops at Ramoji Film City, India

Media Appearances & Coverage

  • Written several articles on marketing and strategy in the Times of India, Founding Fuel and Marketing White Book